Ainsworth A. Bailey (PhD, University of Iowa) is an Assistant Professor in the Department of Marketing and International Business, COBA, University of Toledo. He conducts research on source effects on consumer decision making and use of celebrities in advertising. Recent research has also focused on retail theft and non-fulfillment of promotional offers. Dr. Bailey serves on the Editorial Board of Psychology & Marketing and has also taught at the University of Missouri-Columbia and SUNY-Oswego.
