The University of Toledo

COBI Resources

Academic Support Services

Contact Us

Dean's Office

5017 Stranahan Hall - South

419.530.2558

419.530.7744 (Fax)

CoBusiness@UToledo.edu

Student Services

3130 Stranahan Hall - North

419.530.2087

419.530.5353 (Fax)

COBIAdvising@UToledo.edu

Dr. Ainsworth Anthony Bailey

Dept:		Marketing & International Business
Office:		ST 3017
Phone:		419-530-2240
Fax:		419-530-4610
Email:		ainsworth.bailey@utoledo.edu

Degrees

Masters,University of Toledo,2008
Ph.D. in Business Administration,University of Iowa,2001
Masters of Business Administration (MBA),Baruch College-City University of New York,1992
Bachelor of Science,University of the West Indies, Jamaica,1985

Primary Field(s) of Instruction

Principles of Marketing

Principles of Marketing Communications

Consumer Behavior

Primary Field(s) of Research

Consumer Behavior, Promotional Activities, Source Effects

Consumer attitudes

Effects of marketing communications

Differences in consumer behavior across culture

Brief Biography

Ainsworth A. Bailey (PhD, University of Iowa) is an Associate Professor in the Department of Marketing and International Business, COBA, University of Toledo. He conducts research on source effects on consumer decision making and use of celebrities in advertising. Recent research has also focused on retail theft and non-fulfillment of promotional offers. Dr. Bailey serves on the Editorial Board of Psychology & Marketing and has also taught at the University of Missouri-Columbia and SUNY-Oswego.

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