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Dr. Bashar S Gammoh
| Dept: | Marketing & International Business | |
| Office: | ST 3016 | |
| Phone: | 419-530-2091 | |
| Fax: | 419-530-4610 | |
| Email: | bashar.gammoh@utoledo.edu |
Degrees
|
Primary Field(s) of Instruction
| Dr. Gammoh teaches courses in principles of marketing and marketing strategy. |
Primary Field(s) of Research
| Marketing Strategy, Brand Alliances, Brand Leveraging Strategies, Signaling Theory |
Brief BiographyDr. Gammoh joined the University of Toledo as an Assistant Prof. of Marketing in August 2006. He has a Ph.D. in Marketing from Oklahoma State Univ., an MBA from Univ. of Jordan, and a B. Sc. in Economics from Univ. of Yarmouk. Dr. Gammoh teaches courses in marketing. His research interests are in the areas of marketing strategy and branding. His research has appeared in Psychology and Marketing, Marketing Letters, and in the American Marketing Association conference proceedings. |
