Perfect Image Corporation (PIC) Company Information
Perfect Image Corporation (PIC) has been manufacturing copiers for over thirty years. Its copiers are sold exclusively by its own sales representatives to a variety of firms ranging from small businesses to major corporations.
Over the last two decades, the company has become the leader in the industry, with both sales and profits growing at an average annual rate of 9.5%. Management attributes its success to the excellent quality of its products and service and its strong commitment to customer satisfaction. In fact, this combination of excellent product and service has made the Perfect Image name synonymous with excellence in photocopies.
Since it inception over 40 years ago by its founder Thomas M. Nicolson, PIC has been a recognized innovator in the industry. Its R&D efforts have yielded numerous improvements in photocopying technology. These innovations have resulted in PIC being able to offer better quality copiers that not only deliver better quality copies, but that cost less to operate. Although the company manufactures ten basic copiers, five basic models represent approximately 90% of its sales. Its major competition comes from Sendai Corporation and National Copier Corporation (NCC) which both offer quality products and have recently become more aggressive in their sales and marketing efforts.
