The University of Toledo

UT Advertising Campaign

The University of Toledo has launched a new advertising campaign, "From 1872 to you. Creating the Future."  The theme of the campaign positions UT as an established institution poised for the future by preparing our students for life after graduation and as a positive transformational force for the world. 

Itis designed to continue to build and strengthen our brand and increase enrollment for our University.  The UT brand, as defined from our research is one of opportunity.  The opportunity for:  Choice – undergraduate, graduate and professional  program offerings; Convenience - classes offered full-time, part-time, and online;  Collaboration – a valuable community partner and more joint research efforts; Community – attractive campuses, positive economic impact, health education and care, a caring faculty and staff, an active alumni association and arts and athletics to enhance the experience for everyone.

The campaign will run through the Spring of 2008.  Additionally, UT will have advertising in the Cleveland and Detroit markets.

Please check out the messages in the various media and markets listed on the left. 

For more information about the campaign, please contact:

John Adams
Senior Director for University Marketing
Division of Enrollment, Marketing and Communications