UT and MUO "Merging Two Great Institutions" campaign
The University of Toledo and the Medical University of Ohio will be combined as one university on July 1, 2006. An advertising and marketing communications campaign has been created to support this significant and historic event. A number of online, print and broadcast elements have been created to facilitate this.
Build awareness of the impending merger and reinforce the importance of the two institutions
Communicate the value and benefits of the merger
Build student, faculty, staff and community pride
Promote enrollment and solicit inquiries
Lay the foundation for future marketing efforts
Posters feature UT and MUO faculty, staff, students and alums to reinforce the value of the education and experience at the institutions
UT alumnus/MUO medical student
UT alumnus/MUO doctoral student
UT employee/MUO patient
UT employee and MUO physician
MUO employee/UT alumna
UT alumna/MUO occupational therapy student
UT alumnus/MUO trained paramedic
Advertising media consists of print, outdoor and broadcast
High profile business publications such as Crain's Detroit Business were chosen to reach major decision makers and compete directly with institutions like the University of Michigan
Crain's Detroit Business
Local and area papers carry the message of how more can be expected from the new University of Toledo.
Toledo Blade ad
City Paper ad
Outdoor boards have been strategically placed throughout the area and feature individuals and alums from both campuses have been created to underscore the value the two institutions provide.
A Prescription for Success
Climbing the Ladder of Success
A Healthy Combination
:60, :30 and :15 second television commercials were created and are appearing on local network stations. They feature historical and present day shots from both institutions, reinforce the positive impact this merger will have and have a call to action.
15 seconds commercial
30 seconds commercial
60 seconds commercial