MKTG - MARKETING

Department of Marketing (BUS)


MKTG - 2080 GLOBAL ENVIRONMENT OF BUSINESS
[3 hours] Course is crosslisted as MGMT 2080. The external environment forces within a global context are discussed for their impact on business operations, particularly that of small and medium sized firms. Prerequisite: Sophomore standing.


MKTG - 3010 PRINCIPLES OF MARKETING
[3 hours] A practical approach to the planning for, and the utilization of, the marketing function relative to product development, pricing, promotion, and distribution within a domestic and international framework. Prerequisite: ECON 1880 and Junior standing.


MKTG - 3060 MANAGERIAL ECONOMICS
[3 hours] Applications of economic concepts and analytical techniques to business decisions and operations including pricing and product management, market segmentation, technological development, and the regulatory environment. Prerequisite: ECON 1880 and Junior standing.


MKTG - 3070 BUSINESS FLUCTUATIONS AND OUTLOOKS
[3 hours] Course focuses on the dynamics of business cycles and economic processes, and how they relate to business. Economic outlooks are examined through key indicators, cases, statistical analyses, and computer applications. Prerequisite: ECON 1880 and Junior standing.


MKTG - 3130 SUPPLY CHAIN MANAGEMENT
[3 hours] Examination of the role of logistics and supply chain management in creating value and as sources of competitive advantage. Analysis of transportation, warehousing, inventory management, and materials management. Prerequisite: MKTG 2080 or MGMT 2080


MKTG - 3140 INTERNATIONAL MARKETING
[3 hours] Course focuses on developing an international marketing plan. Global market screening, selection, and development of a plan of action are explored in hands-on learning experience. Prerequisite: MKTG 3010


MKTG - 3150 UNDERSTANDING CULTURAL DIFFERENCES FOR BUSINESS
[3 hours] Course focuses on understanding cultures and managing the differences for competitive advantage. Prerequisite: Junior standing


MKTG - 3170 MARKETING FOR NON-PROFIT ORGANIZATIONS
[3 hours] An introduction to marketing for non-business students. Focus is on planning and executing marketing programs in non-for-profit organizations. No credit for CBA students.


MKTG - 3200 MARKETING, ORGANIZATION, SOCIETY, AND ETHICS
[3 hours] Macromarketing: Readings and cases on topics related to the interface between managerial marketing and the external socio-economic systems. Prerequisite: MKTG 3010


MKTG - 3440 SALES
[3 hours] Techniques for prospecting and qualifying potential customers and making presentations and demonstrations are considered, as well as personal management of the selling function. Analyze the role of selling in Marketing. Prerequisite: MKTG 3010


MKTG - 3690 PRINCIPLES OF MARKETING COMMUNICATIONS
[3 hours] Focuses on communication tools in marketing: advertising, sales promotion, specialty advertising, packaging, publicity, direct marketing, and personal selling. Attention to managerial decision making, legal and ethical aspects of promotion. Prerequisite: MKTG 3010


MKTG - 3710 SALES MANAGEMENT
[3 hours] The role & functions of the sales manager will be examined, including marketing and competitive analysis, salesforce size and organization, management of the salesforce. Hiring, training, supervising, compensating and evaluating salespersons. Prerequisite: MKTG 3010


MKTG - 3740 ADVANCED SALES
[3 hours] The course provides in-depth study of advanced sales concepts including relationship management, negotiation, proposal writing, and account management. Course involves presentations by business, field work, video-taped role-playing. Prerequisite: MKTG 3440


MKTG - 3850 BUYER BEHAVIOR AND RELATIONSHIP MARKETING
[3 hours] Utilization of the behavioral sciences for the analysis of both consumer and business markets. The findings will guide the design of marketing programs and the building of strong seller-buyer relationships. Prerequisite: MKTG 3010


MKTG - 3870 ADVERTISING STRATEGY
[3 hours] Project-oriented course providing hands-on experience in advertising campaign design. Emphasis on strategy and application involved in advertising. Prerequisite: MKTG 3010, 3690


MKTG - 3880 MARKETING RESEARCH AND DATA-BASED MANAGEMENT
[3 hours] This course addresses the fundamentals of marketing information system, marketing research, and data-based marketing. Emphasis is on searching, developing and providing customer information for marketing decision making. Prerequisite: MKTG 3010


MKTG - 3910 DIRECT MARKETING
[3 hours] Techniques used and problems encountered in direct marketing. Analysis of the various marketing, with an emphasis on promotion and media employed. Analysis of the social issues of direct marketing is included. Prerequisite: MKTG 3010


MKTG - 4100 STUDY ABROAD PROGRAM
[3 hours] Program includes travel abroad, study and written report of an industry, company, or issues of interest, cultural immersion, and visits to manufacturing, service, and government organizations. Prerequisite: Faculty permission & Senior standing


MKTG - 4120 MARKETING CHANNEL MANAGEMENT
[3 hours] Channel structure and institutions, logistics, transportation, channel design, channel operations, behavioral dimensions such as leadership, conflict, cooperation and control. Prerequisite: MKTG 3010


MKTG - 4130 MARKETING ANALYSIS AND DECISION MAKING
[3 hours] This capstone course, which focuses on small and global firms, is designed to sharpen students' integrative decision-making abilities through case analysis and a simulation or project-based analysis experience. Prerequisite: MKTG 3010, 3880, 3850; 3 hours of elective MKTG


MKTG - 4180 NORTH AMERICAN BUSINESS PRACTICES
[3 hours] This course will examine the business environment in North America and compare business practices and trade relationships between Canada, Mexico, and the United States. Prerequisite: Junior standing


MKTG - 4220 INTERNATIONAL SOURCING, LOGISTICS AND TRANSPORTATION
[3 hours] Physical supply, logistics and transportation functions are discussed within the context of a global marketplace, global business operations, and international trade. Prerequisite: MKTG 2080 or MGMT 2080


MKTG - 4520 ADVANCED MARKET ANALYSIS
[3 hours] A course designed for students interested in market analysis and marketing research who wish further training in market analysis tools, research methodology, data analysis, and analytical decision making models. Prerequisite: MKTG 3010


MKTG - 4540 BUSINESS MARKETING
[3 hours] Analysis of the market. for business-to-business (industrial) products and services. Analysis of bus. markets and development of programs to market industrial products/services. Prerequisite: MKTG 3010


MKTG - 4570 PRODUCT AND PRICING MANAGEMENT
[3 hours] Developing, analyzing, organizing, planning, implementing, and controlling the organization's product and pricing policies. Both existing and new products will be considered. Prerequisite: MKTG 3010


MKTG - 4940 MARKETING INTERNSHIP
[1 - 3 hours] Receive practical business experience working in an organization. Prerequisite: Permission of Chair; Registered with OPEP; Marketing Major


MKTG - 4980 SPECIAL TOPICS
[3 hours] Analysis of current issues in Marketing, International Business, or Business economics. Prerequisite: Permission of faculty.


MKTG - 4990 INDEPENDENT STUDY
[1 - 3 hours] Independent study in marketing, international business, or business economics. Student must submit a proposal to be approved by a department faculty member prior to enrolling in the course. Prerequisite: Permission of faculty.


MKTG - 5170 MARKETING FOR NON-PROFIT ORGANIZATIONS
[3 hours] An introduction to marketing for non-business students. Focus is on planning and executing marketing programs in not-for-profit organizations. No credit for CBA students.


MKTG - 5210/7210 ECONOMICS FOR BUSINESS DECISIONS
[3 hours] An examination of the basic economic concepts and techniques used in business decision-making. The course covers micro- and macro-economic theories, history and evolution of economic institutions, ethical questions, and economic applications to business decisions in a global environment. Prerequisite: Graduate standing; for MKTG 7210 student must have Ph.D. status.


MKTG - 5410/7410 MARKETING SYSTEMS
[3 hours] Covers examines the areas of marketing management, marketing functions and institutions, and the role of marketing in the organization. The course explores the relationship between marketing and the environment. Prerequisite: Graduate standing


MKTG - 6050 HEALTH CARE ECONOMICS
[3 hours] Health care national policy, third party payment systems, capital formation, delivery systems, health care budgeting, and macro economic health issues are examined. Prerequisite: ACCT 5000; Econ 5210


MKTG - 6080 INTERNATIONAL SUPPLY MANAGEMENT
[3 hours] Physical supply, logistics, transportation, sourcing, and negotiating within a global context are evaluated. Impact of global business operations and world trade are discussed. Prerequisite: Graduate standing


MKTG - 6120 MARKETING MANAGEMENT
[3 hours] This course focuses on the application of marketing concepts and techniques to marketing problems. Emphasis is on decision-making using cases, simulation, and computer analyses. Prerequisite: MKTG 5410


MKTG - 6200 MARKET STRUCTURE
[3 hours] Interdisciplinary (economics, psychology, geography, marketing, marketing channel) approach to analyzing and understanding markets (market structure). Product, pricing, promotion, and channel management decisions taught as a function of market structure. Prerequisite: MKTG 5410


MKTG - 6210 BUYER BEHAVIOR
[3 hours] Explores behavioral dimensions of buyers focusing on psychological processes, individual differences, interpersonal influences, environmental influences, and incorporating these individual, group, and contextual influences on strategic marketing decisions. Prerequisite: MKTG 5410


MKTG - 6230 MARKETING RESEARCH AND INFORMATION SYSTEMS
[3 hours] Contemporary information sources for the development and implementation of marketing information system and decision support system, marketing research techniques, and their applications to marketing problems to assist marketing management. Prerequisite: MKTG 5410


MKTG - 6290/8290 BUSINESS MARKETING
[3 hours] Nature, structure, and managerial problems and processes in the field of Business-to-Business marketing. Prerequisite: MKTG 5410/7410; for MKTG 8290 student must have Ph.D. status.


MKTG - 6310 BUSINESS FORECASTING
[3 hours] Study and use of forecasting models, managing and monitoring the forecasting and communicating forecasts to management. Prerequisite: MKTG 5210; ISOM 5510


MKTG - 6390/8390 INTERNATIONAL BUSINESS
[3 hours] This course addresses the nature of international business. It facilitates an understanding of how international cultural, legal, trade, technological, and financial environments impact the decision making of multinational firm. Prerequisite: MKTG 5210/7210; for MKTG 8390 student must have Ph.D. status. Co-requisite: MBA student status.


MKTG - 6400 INTERNATIONAL MARKETING
[3 hours] This course focus on identifying and servicing foreign market opportunities. Skills in research, strategic and tactical analysis, and adaptation are developed. Prerequisite: MKTG 6390


MKTG - 6500 STUDY ABROAD PROGRAM
[3 hours] Program includes travel abroad, study and written report of an industry, company, or issues of interest, cultural immersion, and visits to manufacturing, service, and government organizations.


MKTG - 6520 MANAGERIAL ECONOMICS
[3 hours] Economic concepts and technique applied to company-level decision making. Focus on demand analysis, applied regression analysis, and the interface between economies and human resource management, production, marketing and finance. Prerequisite: MKTG 5210; ISOM 5510


MKTG - 6740 BUSINESS CONDITIONS ANALYSIS
[3 hours] Course develops a framework for measuring, tracking, and forecasting national, regional, and international business conditions. Focus is on how external economic conditions in the world economy influence business decisions. Prerequisite: MKTG 5210; ISOM 5510


MKTG - 6960 MBA THESIS
[1 - 3 hours] Master's thesis. Requires student to submit for approval a written proposal. Faculty member must approve proposal and organize thesis committee to supervise project. Prerequisite: Faculty Permission


MKTG - 6980 SPECIAL TOPICS
[3 hours] Current issues/developments in marketing, international business, or business economics are discussed. Prerequisite: Faculty Permission


MKTG - 6990 INDEPENDENT STUDY
[1 - 3 hours] Independent study in marketing, international business, or business economics. A proposal for the independent study must be approved by faculty member and department chair. Prerequisite: Faculty Permission

Last Updated: 5/5/14