MKTG - MARKETING

MKTG - 2080  GLOBAL ENVIRONMENT OF BUSINESS
[3 hours]  Course is crosslisted as MGMT 2080.  External environmental forces within a global context are discussed for their impact on business operations, particularly that of small and medium sized firms.  Prerequisite: Sophomore standing.

MKTG - 3010   PRINCIPLES OF MARKETING
[3 hours]  A practical approach to the planning, and utilization of the marketing function.  Topics include product development, pricing, promotion, and distribution within a domestic and international framework.  Prerequisite: ECON 1880 and Junior standing.

MKTG - 3060   MANAGERIAL ECONOMICS
[3 hours]  Applications of economic concepts and analytical techniques to business decisions and operations including pricing and product management, market segmentation, technological development, and the regulatory environment.  Prerequisite: ECON 1880 and Junior standing.

MKTG - 3070   BUSINESS FLUCTUATIONS AND OUTLOOKS
[3 hours]  Course focuses on the dynamics of business cycles and economic processes, and how they relate to business.  Economic outlooks are examined through key indicators, cases, statistical analyses, and computer applications.  Prerequisite: ECON 1880 and Junior standing.

MKTG - 3130   SUPPLY CHAIN MANAGEMENT
[3 hours]  Examination of the role of logistics and supply chain management in creating value and as sources of  competitive advantage.  Analysis of transportation, warehousing, inventory management, and materials  management.  Prerequisite: MKTG 2080 or MGMT 2080

MKTG - 3140   INTERNATIONAL MARKETING
[3 hours]  Course focuses on developing an international marketing plan.  Global market screening, selection, and development of a plan of action are explored in hands-on learning experience.  Prerequisite: MKTG 3010

MKTG - 3150   UNDERSTANDING CULTURAL DIFFERENCES FOR BUSINESS
[3 hours]  Course focuses on understanding cultures and managing cultural differences for competitive advantage.  Prerequisite: Junior standing

MKTG - 3170   MARKETING FOR NON-PROFIT ORGANIZATIONS
[3 hours]  An introduction to marketing for non-business students.  Focus is on planning and executing marketing  programs in not-for-profit organizations.  No credit for CBA students.

MKTG - 3200   MARKETING, ORGANIZATION, SOCIETY, AND ETHICS
[3 hours]  A macro approach to marketing utilizing readings and cases on topics related to the interface between managerial marketing and external socio-economic systems.  Prerequisite: MKTG 3010

MKTG - 3260  GLOBAL FRAMEWORK FOR E-COMMERCE
[3 hours]  A study on how firms can capitalize on the Internet to conduct business internationally, assess e-commerce readiness in key regions, localize Web presence and contents, and build business service infrastructures.  Prerequisite:  Junior standing.

MKTG - 3280  INTERNET MARKETING
[3 hours]  A study of Internet-based marketing management, including market opportunity and environmental assessment, Web presence and value propositions, and special issues concerning marketing mix design and implementation.  Prerequisite: MKTG 3010.

MKTG - 3690   PRINCIPLES OF MARKETING COMMUNICATIONS
[3 hours]  Focuses on communication tools in marketing: advertising, sales promotion, specialty advertising, packaging, publicity, direct marketing, and personal selling.  Attention to managerial decision making, legal and ethical aspects of promotion.  Prerequisite: MKTG 3010

MKTG - 3850   BUYER BEHAVIOR AND RELATIONSHIP MARKETING
[3 hours]  Utilization of the behavioral sciences for the analysis of both consumer and business markets.  Designing marketing programs to build strong seller-buyer relationships.  Prerequisite: MKTG 3010

MKTG - 3870   ADVERTISING STRATEGY
[3 hours]  Project-oriented course providing hands-on experience in advertising campaign design. Emphasis on strategy and application involved in advertising.  Prerequisite: MKTG 3010, 3690

MKTG - 3880   MARKETING RESEARCH AND DATA-BASED MANAGEMENT
[3 hours]  This course addresses the fundamentals of marketing information system, marketing research, and data-based marketing.  Emphasis is on searching, developing and providing customer information for marketing decision making.  Prerequisite: MKTG 3010

MKTG - 3910   DIRECT MARKETING
[3 hours]  Techniques used and problems encountered in direct marketing. Analysis of the various marketing, with an emphasis on promotion and media employed. Analysis of the social issues of direct marketing is included.  Prerequisite: MKTG 3010

MKTG - 4100   STUDY ABROAD PROGRAM
[3 hours]  Program includes travel abroad, study and written report of an industry, company, or issues of interest, cultural immersion, and visits to manufacturing, service, and government organizations.  Prerequisite: Faculty permission & Senior standing

MKTG - 4120   MARKETING CHANNEL MANAGEMENT
[3 hours]  Channel structure and institutions, logistics, transportation, channel design, channel operations, behavioral dimensions such as leadership, conflict, cooperation and control.  Prerequisite: MKTG 3010

MKTG - 4130   MARKETING ANALYSIS AND DECISION MAKING
[3 hours]  This capstone course, which focuses on small and global firms, is designed to sharpen students� integrative decision-making abilities through case analysis and a simulation or project-based analysis experience.  Prerequisite: MKTG 3010, 3880, 3850; 3 hours of elective MKTG

MKTG - 4180   NORTH AMERICAN BUSINESS PRACTICES
[3 hours]  This course will examine the business environment in North America and compare business practices and  trade relationships between Canada, Mexico, and the United States.  Prerequisite: Junior standing

MKTG - 4220   INTERNATIONAL SOURCING, LOGISTICS AND TRANSPORTATION
[3 hours]  Physical supply, logistics and transportation functions are discussed within the context of a global  marketplace, global business operations, and international trade.  Prerequisite: MKTG 2080 or MGMT 2080

MKTG - 4520  ADVANCED MARKET ANALYSIS
[3 hours]  A course designed for students interested in market analysis and marketing research who wish further training in market analysis tools, research methodology, data analysis, and analytical decision making  models.  Prerequisite: MKTG 3010

MKTG - 4540   BUSINESS MARKETING
[3 hours]  Analysis of business markets and development of programs to market industrial business-to-business products/services.  Prerequisite: MKTG 3010

MKTG - 4570   PRODUCT AND PRICING MANAGEMENT
[3 hours]  Developing, analyzing, organizing, planning, implementing, and controlling the organization�s product and pricing policies.  Both existing and new products will be considered.  Prerequisite: MKTG 3010

MKTG - 4940   MARKETING INTERNSHIP
[1 - 3 hours]  Receive practical business experience working in an organization.  Prerequisite: Permission of Chair; registered with the College of Business; Marketing major

MKTG - 4980   SPECIAL TOPICS
[3 hours]  Analysis of current issues in Marketing, International Business, or Business Economics.  Prerequisite: Permission of faculty.

MKTG - 4990   INDEPENDENT STUDY
[1 - 3 hours]  Independent study in marketing, international business, or business economics. Student must submit a proposal to be approved by a department faculty member prior to enrolling in the course.  Prerequisite: Permission of faculty.

MKTG - 5170   MARKETING FOR NON-PROFIT ORGANIZATIONS
[3 hours]  An introduction to marketing for non-business students.  Focus is on planning and executing marketing programs in not-for-profit organizations.  No credit for CBA students.

MKTG - 5210/7210   ECONOMICS FOR BUSINESS DECISIONS
[3 hours]  An examination of the basic economic concepts and techniques used in business decision-making. The course covers micro- and macro-economic theories, history and evolution of economic institutions, ethical questions, and economic applications to business decisions in a global environment.   Prerequisite: Graduate standing; for MKTG 7210 student must have Ph.D. status.

MKTG - 5410/7410  INTRODUCTION TO BASIC ECONOMIC CONCEPTS AND TECHNIQUES USED IN BUSINESS DECISION-MAKING
[3 hours]  Examines the areas of marketing management, marketing functions and institutions, and the role of marketing in the organization. The course explores the relationship between marketing and the environment.  Prerequisite: Graduate standing

MKTG - 6050   HEALTH CARE ECONOMICS
[3 hours]  Health care national policy, third party payment systems, capital formation, delivery systems, health care budgeting, and macro economic health issues are examined.  Prerequisite: ACCT 5000; Econ 5210

MKTG - 6080   INTERNATIONAL SUPPLY MANAGEMENT
[3 hours]  Physical supply, logistics, transportation, sourcing, and negotiating within a global context are evaluated.  Impact of global business operations and world trade are discussed.  Prerequisite: Graduate standing

MKTG - 6120   MARKETING MANAGEMENT
[3 hours]  This course focuses on the application of marketing concepts and techniques to marketing problems.  Emphasis is on decision-making using cases, simulation, and computer analyses.  Prerequisite: MKTG 5410

MKTG - 6200   MARKET STRUCTURE
[3 hours]  Interdisciplinary (economics, psychology, geography, marketing, marketing channel) approach to analyzing and understanding markets (market structure).  Product, pricing, promotion, and channel management decisions taught as a function of market structure.  Prerequisite: MKTG 5410

MKTG - 6210   BUYER BEHAVIOR
[3 hours]  Explores behavioral dimensions of buyers focusing on psychological processes, individual differences, interpersonal influences, environmental influences, and incorporating these individual, group, and contextual influences into strategic marketing decisions.  Prerequisite: MKTG 5410

MKTG - 6230   MARKETING RESEARCH AND INFORMATION SYSTEMS
[3 hours]  Contemporary information sources for the development and implementation of marketing information system and decision support system, marketing research techniques, and their applications to marketing problems to assist marketing management.  Prerequisite: MKTG 5410

MKTG - 6290/8290   BUSINESS MARKETING
[3 hours]  Nature, structure, and managerial problems and processes in the field of business-to-business marketing.  Prerequisite: MKTG 5410/7410; for MKTG 8290 student must have Ph.D. status.

MKTG - 6310   BUSINESS FORECASTING
[3 hours]  Study and use of forecasting models, managing and monitoring the forecasting function and communicating forecasts to management.  Prerequisite: MKTG 5210;  ISOM 5510

MKTG - 6390/8390   INTERNATIONAL BUSINESS
[3 hours]  This course addresses the nature of international business.  It facilitates an understanding of how international cultural, legal, trade, technological, and financial environments impact the decision making of multinational firm.  Prerequisite: MKTG 5210/7210; for MKTG 8390 student must have Ph.D. status. Co-requisite: MBA student status.

MKTG - 6400   INTERNATIONAL MARKETING
[3 hours]  This course focuses on identifying and servicing foreign market opportunities.  Skills in research, strategic and tactical analysis, and adaptation are developed.  Prerequisite: MKTG 6390

MKTG - 6500   STUDY ABROAD PROGRAM
[3 hours]  Program includes travel abroad, study and written report of an industry, company, or issues of interest, cultural immersion, and visits to manufacturing, service, and government organizations.

MKTG - 6520   MANAGERIAL ECONOMICS
[3 hours]  Economic concepts and technique applied to company-level decision making.  Focus on demand analysis, applied regression analysis, and the interface between economies and human resource management, production, marketing and finance.  Prerequisite: MKTG 5210;  ISOM 5510

MKTG - 6740   BUSINESS CONDITIONS ANALYSIS
[3 hours]  Course develops a framework for measuring, tracking, and forecasting national, regional, and international business conditions.  Focus is on how external economic conditions in the world economy influence business decisions.  Prerequisite: MKTG 5210; ISOM 5510

MKTG - 6960   MBA THESIS
[1 - 3 hours]  Master�s thesis.  Requires student to submit for approval a written proposal.  Faculty member must approve proposal and organize thesis committee to supervise project.  Prerequisite: Faculty Permission

MKTG - 6980   SPECIAL TOPICS
[3 hours]  Current issues/developments in marketing, international business, or business economics are discussed.  Prerequisite: Faculty Permission

MKTG - 6990   INDEPENDENT STUDY
[1 - 3 hours]  Independent study in marketing, international business, or business economics.  A proposal for the independent study must be approved by faculty member and department chair.  Prerequisite: Faculty Permission
 

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Last Updated: 5/5/14