MKTG - 3010 PRINCIPLES OF MARKETING
[3 hours] A practical approach to the planning, and utilization of the marketing
function. Topics include product development, pricing, promotion, and distribution within a domestic and international framework.
Prerequisite: ECON 1880 and Junior standing.
MKTG - 3060 MANAGERIAL ECONOMICS
[3 hours] Applications of economic concepts and analytical techniques to business decisions
and operations including pricing and product management, market segmentation, technological development, and the regulatory environment.
Prerequisite: ECON 1880 and Junior standing.
MKTG - 3070 BUSINESS FLUCTUATIONS AND OUTLOOKS
[3 hours] Course focuses on the dynamics of business cycles and economic
processes, and how they relate to business. Economic outlooks are examined through key indicators, cases, statistical analyses, and
computer applications. Prerequisite: ECON 1880 and Junior standing.
MKTG - 3130 SUPPLY CHAIN MANAGEMENT
[3 hours] Examination of the role of logistics and supply chain management in creating
value and as sources of competitive advantage. Analysis of transportation, warehousing, inventory management, and materials
management. Prerequisite: MKTG 2080 or MGMT 2080
MKTG - 3140 INTERNATIONAL MARKETING
[3 hours] Course focuses on developing an international marketing plan. Global
market screening, selection, and development of a plan of action are explored in hands-on learning experience. Prerequisite: MKTG 3010
MKTG - 3150 UNDERSTANDING CULTURAL DIFFERENCES FOR BUSINESS
[3 hours] Course focuses on understanding cultures and managing
cultural differences for competitive advantage. Prerequisite: Junior standing
MKTG - 3170 MARKETING FOR NON-PROFIT ORGANIZATIONS
[3 hours] An introduction to marketing for non-business students.
Focus is on planning and executing marketing programs in not-for-profit organizations. No credit for CBA students.
MKTG - 3200 MARKETING, ORGANIZATION, SOCIETY, AND ETHICS
[3 hours] A macro approach to marketing utilizing readings and
cases on topics related to the interface between managerial marketing and external socio-economic systems. Prerequisite: MKTG 3010
MKTG - 3260 GLOBAL FRAMEWORK FOR E-COMMERCE
[3 hours] A study on how firms can capitalize on the Internet to conduct business
internationally, assess e-commerce readiness in key regions, localize Web presence and contents, and build business service infrastructures.
Prerequisite: Junior standing.
MKTG - 3280 INTERNET MARKETING
[3 hours] A study of Internet-based marketing management, including market opportunity and
environmental assessment, Web presence and value propositions, and special issues concerning marketing mix design and implementation.
Prerequisite: MKTG 3010.
MKTG - 3690 PRINCIPLES OF MARKETING COMMUNICATIONS
[3 hours] Focuses on communication tools in marketing: advertising, sales
promotion, specialty advertising, packaging, publicity, direct marketing, and personal selling. Attention to managerial decision making,
legal and ethical aspects of promotion. Prerequisite: MKTG 3010
MKTG - 3850 BUYER BEHAVIOR AND RELATIONSHIP MARKETING
[3 hours] Utilization of the behavioral sciences for the analysis of
both consumer and business markets. Designing marketing programs to build strong seller-buyer relationships. Prerequisite: MKTG 3010
MKTG - 3870 ADVERTISING STRATEGY
[3 hours] Project-oriented course providing hands-on experience in advertising campaign
design. Emphasis on strategy and application involved in advertising. Prerequisite: MKTG 3010, 3690
MKTG - 3880 MARKETING RESEARCH AND DATA-BASED MANAGEMENT
[3 hours] This course addresses the fundamentals of marketing
information system, marketing research, and data-based marketing. Emphasis is on searching, developing and providing customer information
for marketing decision making. Prerequisite: MKTG 3010
MKTG - 3910 DIRECT MARKETING
[3 hours] Techniques used and problems encountered in direct marketing. Analysis of the various
marketing, with an emphasis on promotion and media employed. Analysis of the social issues of direct marketing is included. Prerequisite:
MKTG 3010
MKTG - 4100 STUDY ABROAD PROGRAM
[3 hours] Program includes travel abroad, study and written report of an industry, company,
or issues of interest, cultural immersion, and visits to manufacturing, service, and government organizations. Prerequisite: Faculty
permission & Senior standing
MKTG - 4120 MARKETING CHANNEL MANAGEMENT
[3 hours] Channel structure and institutions, logistics, transportation, channel
design, channel operations, behavioral dimensions such as leadership, conflict, cooperation and control. Prerequisite: MKTG 3010
MKTG - 4130 MARKETING ANALYSIS AND DECISION MAKING
[3 hours] This capstone course, which focuses on small and global firms,
is designed to sharpen students� integrative decision-making abilities through case analysis and a simulation or project-based analysis
experience. Prerequisite: MKTG 3010, 3880, 3850; 3 hours of elective MKTG
MKTG - 4180 NORTH AMERICAN BUSINESS PRACTICES
[3 hours] This course will examine the business environment in North America
and compare business practices and trade relationships between Canada, Mexico, and the United States. Prerequisite: Junior standing
MKTG - 4220 INTERNATIONAL SOURCING, LOGISTICS AND TRANSPORTATION
[3 hours] Physical supply, logistics and transportation
functions are discussed within the context of a global marketplace, global business operations, and international trade.
Prerequisite: MKTG 2080 or MGMT 2080
MKTG - 4520 ADVANCED MARKET ANALYSIS
[3 hours] A course designed for students interested in market analysis and marketing research
who wish further training in market analysis tools, research methodology, data analysis, and analytical decision making models.
Prerequisite: MKTG 3010
MKTG - 4540 BUSINESS MARKETING
[3 hours] Analysis of business markets and development of programs to market industrial
business-to-business products/services. Prerequisite: MKTG 3010
MKTG - 4570 PRODUCT AND PRICING MANAGEMENT
[3 hours] Developing, analyzing, organizing, planning, implementing, and
controlling the organization�s product and pricing policies. Both existing and new products will be considered. Prerequisite: MKTG
3010
MKTG - 4940 MARKETING INTERNSHIP
[1 - 3 hours] Receive practical business experience working in an organization.
Prerequisite: Permission of Chair; registered with the College of Business; Marketing major
MKTG - 4980 SPECIAL TOPICS
[3 hours] Analysis of current issues in Marketing, International Business, or Business Economics.
Prerequisite: Permission of faculty.
MKTG - 4990 INDEPENDENT STUDY
[1 - 3 hours] Independent study in marketing, international business, or business economics.
Student must submit a proposal to be approved by a department faculty member prior to enrolling in the course. Prerequisite: Permission of
faculty.
MKTG - 5170 MARKETING FOR NON-PROFIT ORGANIZATIONS
[3 hours] An introduction to marketing for non-business students.
Focus is on planning and executing marketing programs in not-for-profit organizations. No credit for CBA students.
MKTG - 5210/7210 ECONOMICS FOR BUSINESS DECISIONS
[3 hours] An examination of the basic economic concepts and techniques
used in business decision-making. The course covers micro- and macro-economic theories, history and evolution of economic institutions, ethical
questions, and economic applications to business decisions in a global environment. Prerequisite: Graduate standing; for MKTG 7210
student must have Ph.D. status.
MKTG - 5410/7410 INTRODUCTION TO BASIC ECONOMIC CONCEPTS AND TECHNIQUES USED IN BUSINESS DECISION-MAKING
[3 hours] Examines the
areas of marketing management, marketing functions and institutions, and the role of marketing in the organization. The course explores the
relationship between marketing and the environment. Prerequisite: Graduate standing
MKTG - 6050 HEALTH CARE ECONOMICS
[3 hours] Health care national policy, third party payment systems, capital formation,
delivery systems, health care budgeting, and macro economic health issues are examined. Prerequisite: ACCT 5000; Econ 5210
MKTG - 6080 INTERNATIONAL SUPPLY MANAGEMENT
[3 hours] Physical supply, logistics, transportation, sourcing, and negotiating
within a global context are evaluated. Impact of global business operations and world trade are discussed. Prerequisite: Graduate
standing
MKTG - 6120 MARKETING MANAGEMENT
[3 hours] This course focuses on the application of marketing concepts and techniques to
marketing problems. Emphasis is on decision-making using cases, simulation, and computer analyses. Prerequisite: MKTG 5410
MKTG - 6200 MARKET STRUCTURE
[3 hours] Interdisciplinary (economics, psychology, geography, marketing, marketing channel)
approach to analyzing and understanding markets (market structure). Product, pricing, promotion, and channel management decisions taught as
a function of market structure. Prerequisite: MKTG 5410
MKTG - 6210 BUYER BEHAVIOR
[3 hours] Explores behavioral dimensions of buyers focusing on psychological processes,
individual differences, interpersonal influences, environmental influences, and incorporating these individual, group, and contextual influences
into strategic marketing decisions. Prerequisite: MKTG 5410
MKTG - 6230 MARKETING RESEARCH AND INFORMATION SYSTEMS
[3 hours] Contemporary information sources for the development and
implementation of marketing information system and decision support system, marketing research techniques, and their applications to marketing
problems to assist marketing management. Prerequisite: MKTG 5410
MKTG - 6290/8290 BUSINESS MARKETING
[3 hours] Nature, structure, and managerial problems and processes in the field of
business-to-business marketing. Prerequisite: MKTG 5410/7410; for MKTG 8290 student must have Ph.D. status.
MKTG - 6310 BUSINESS FORECASTING
[3 hours] Study and use of forecasting models, managing and monitoring the forecasting
function and communicating forecasts to management. Prerequisite: MKTG 5210; ISOM 5510
MKTG - 6390/8390 INTERNATIONAL BUSINESS
[3 hours] This course addresses the nature of international business. It
facilitates an understanding of how international cultural, legal, trade, technological, and financial environments impact the decision making of
multinational firm. Prerequisite: MKTG 5210/7210; for MKTG 8390 student must have Ph.D. status. Co-requisite: MBA student status.
MKTG - 6400 INTERNATIONAL MARKETING
[3 hours] This course focuses on identifying and servicing foreign market opportunities.
Skills in research, strategic and tactical analysis, and adaptation are developed. Prerequisite: MKTG 6390
MKTG - 6500 STUDY ABROAD PROGRAM
[3 hours] Program includes travel abroad, study and written report of an industry, company,
or issues of interest, cultural immersion, and visits to manufacturing, service, and government organizations.
MKTG - 6520 MANAGERIAL ECONOMICS
[3 hours] Economic concepts and technique applied to company-level decision making.
Focus on demand analysis, applied regression analysis, and the interface between economies and human resource management, production, marketing
and finance. Prerequisite: MKTG 5210; ISOM 5510
MKTG - 6740 BUSINESS CONDITIONS ANALYSIS
[3 hours] Course develops a framework for measuring, tracking, and forecasting
national, regional, and international business conditions. Focus is on how external economic conditions in the world economy influence
business decisions. Prerequisite: MKTG 5210; ISOM 5510
MKTG - 6960 MBA THESIS
[1 - 3 hours] Master�s thesis. Requires student to submit for approval a written proposal.
Faculty member must approve proposal and organize thesis committee to supervise project. Prerequisite: Faculty Permission
MKTG - 6980 SPECIAL TOPICS
[3 hours] Current issues/developments in marketing, international business, or business economics
are discussed. Prerequisite: Faculty Permission
MKTG - 6990 INDEPENDENT STUDY
[1 - 3 hours] Independent study in marketing, international business, or business economics.
A proposal for the independent study must be approved by faculty member and department chair. Prerequisite: Faculty Permission
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