Online Degree Programs

Bachelor of Business Administration in Marketing Online

Students at job fair               Apply Now

Program Overview

Be part of the dynamic world of advertising, branding, product promotion, and international marketing! University of Toledo’s Bachelor of Business Administration in Marketing online program helps students develop a wide range of marketing skills and it’s the perfect way to launch a career or prepare for advanced study. 

AACSB logo

The College of Business and Innovation (COBI) is accredited by The Association to Advance Collegiate Schools of Business (AACSB).


Benefits of UToledo

The Princeton Review 2016The University of Toledo is a 4 year, public, regionally accredited university that has been serving students since 1872. As a student, you will enjoy: direct contact with your advisors and interactive faculty to help you achieve your goals. UToledo also has many resources that a large institution offers such as; eTutoring, IT Help Desk, and eLibrary.


Program Details

The Bachelor of Business Administration (BBA) undergraduate curriculum includes a broad liberal arts background, core business courses, and a specific area of specialization. During freshman and sophomore years, students take general education classes and in their sophomore year, apply to the upper division of the program. Juniors begin their business core and major courses and select an area of specialization.


We make the transfer process seamless. You receive an official evaluation as soon as we receive your official transcripts. You can also get an unofficial evaluation from

Check out our transfer scholarships!


In a competitive world, organizations need marketing professionals in order to better understand their consumers and their rivals.

Marketers make crucial decisions about product development, management, pricing, placement, and promotion—and they do it by understanding the consumer mind and staying on top of changing tastes and trends.

Most graduates with an online marketing degree find satisfying careers in professional sales, advertising, purchasing, product management, business and market analysis, or marketing research.

Explore marketing and advertising employment statistics to learn more about salaries and job prospects in the field.


Plan Of Study

Admission requirements

*Students who do not qualify for direct admission may be admitted to Exploratory Studies in University College.

State Authorization

Last Updated: 10/30/23