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Bachelor of Business Administration in Marketing Online

Students at job fair

Program Overview

Be part of the dynamic world of advertising, branding, product promotion, and international marketing! University of Toledo’s Bachelor of Business Administration in Marketing online program helps students develop a wide range of marketing skills and it’s the perfect way to launch a career or prepare for advanced study. 

AACSB logo

The College of Business and Innovation (COBI) is accredited by The Association to Advance Collegiate Schools of Business (AACSB).

Benefits of UT

The Princeton Review 2016The University of Toledo is a 4 year, public, regionally accredited, university that has been serving students since 1872. As a student, you will enjoy: direct contact with your Success Coach and advisers, and interactive faculty to help you achieve your goals. UT also has a many resources that a large institution offers such as; eTutoring, IT Help Desk, and eLibrary.

Program Details

The Bachelor of Business Administration (BBA) undergraduate curriculum includes a broad liberal arts background, core business courses, and a specific area of specialization. During freshman and sophomore years, students take general education classes and in their sophomore year, apply to the upper division of the program. Juniors begin their business core and major courses and select an area of specialization.

Transferring?

We make the transfer process seamless. You receive an official evaluation as soon as we receive your official transcripts. You can also get an unofficial evaluation from Transferology.com.

Check out our transfer scholarships!

CAREER OUTLOOK

In a competitive world, organizations need marketing professionals in order to better understand their consumers and their rivals.

Marketers make crucial decisions about product development, management, pricing, placement, and promotion—and they do it by understanding the consumer mind and staying on top of changing tastes and trends.

Most graduates with an online marketing degree find satisfying careers in professional sales, advertising, purchasing, product management, business and market analysis, or marketing research.

Explore marketing and advertising employment statistics to learn more about salaries and job prospects in the field.

Curriculum 

ADMISSION REQUIREMENTS

To be admitted to the Bachelor of Business Administration (BBA) program at UT, students need a minimum 2.80 cumulative high school grade point average (GPA) or a minimum 25 ACT composite/1150 SAT composite or a GED average score of 510 (2002 format)/710 (2014 format).

Students who don’t qualify for direct admission into the College of Business and Innovation’s BBA program may be admitted to the associate of arts (AA) pre-business degree program.

Please review COBI's Admission to Divisions organization and Transfer/Change admission policy.

State Authorization

Last Updated: 3/8/17