College of Business and Innovation

Department of Marketing and International Business

The Department of Marketing and International Business offers four unique and exciting programs.  Join the more than 800 students to find out why Marketing, Professional Sales, International Business, and E-Business are their programs of choice...attractive jobs, valuable internships, industry and global networking, travel and study abroad, research-productive and student-centered faculty, and three very active student organizations are some of the compelling reasons!  

COBI Members win recognition at International AMA Conference

COBI members win recognition at International AMA Conference COBI members win recognition at International AMA Conference

The UT COBI Department of Marketing was well represented at the 37th annual American Marketing Association International Collegiate Conference in New Orleans in March, with 18 students attending. When they returned home from the AMA conference, they brought additional significant recognition with them.

“First, we were again recognized for our Exemplary Collegiate Chapter Performance,” explained Dr. Mark Gleim, faculty advisor to the COBI AMA team. “We were evaluated on our performance for the entire year, and with more than 370 AMA chapters submitting their reports, this is a tremendous accomplishment for our students to be recognized with this accolade.”

“Other firsts for our Chapter at this year’s competitions at the conference include the duo of Riley Shull and Dina Teeti competing in the Marketing Strategy competition, taking 5th place out of 98 teams,” Dr. Gleim said. “Furthermore, Jack Nachtrab and Madison Curl competed individually in the Perfect Pitch sales competition, were one of the top 30 out of 200 competitors and each made it to the finals. “Madison took Honorable Mention, placing her as one of the top 7.  These are tremendous accomplishments for our chapter and something that we have never earned before.”

“Additionally,” Dr. Gleim said, “we nominated Madison for the AMA/USCA Sales Student of the Year award and she came in second place out of all the elite AMA members who were up for the award! Because Madison is only a junior this year, it makes the accomplishment even more impressive.” 

Marketing department professor tries to infuse her love of international travel in her students

Dr. Melanie Lorenz

Recognizing that business functions in a global economy, it clearly benefits UT COBI students that Melanie Lorenz, one of the newest Assistant Professors of International Business in the Department of Marketing, has both lived international business and loves international travel. 

“Since I was an undergraduate student obtaining my Diplom Betriebswirt in European Business Management, University of Applied Sciences, Worms, Germany, I’ve been interested in international business. During my studies I also worked on internationally-oriented consulting projects with SMEs and studied abroad in the U.S. and Mexico, and that gave me a solid foundation for my career.”

Beyond the appeal of international business, Dr. Lorenz also just loves to travel and interact with people from different cultures. Also she has been to many different countries, one of her favorite places to travel being Switzerland.  “I love Switzerland because of the cultural differences you can encounter in four hours going across one country.”

Prior to joining UT, she worked in consulting, banking, and as a subject matter expert for McGraw-Hill, both in the United States and Germany.

Study Abroad trip broadens business horizons for COBI students

2017 Study Abroad trip

As soon as UT’s Spring, 2017 semester ended and the last graduates walked off the stage with their cherished diplomas, dozens of COBI students embarked on an engaging study abroad program to London and Berlin.

All College of Business and Innovation students - all majors - are strongly encouraged to study abroad during their undergraduate degree program. Study abroad programs can assist students in the development of academic, intellectual, personal, professional and cross-cultural skills.

These two-to-three week study abroad programs are led by College of Business faculty members, with Carol Sullinger and COBI Dean Gary Insch leading this May’s trip.  Examples of College of Business faculty trips include eastern Europe, western Europe, and Asia. Opportunities vary from year to year.

Odenweller said, “The best experience for me was becoming very good friends with some of the people on the trip. I didn't know anyone before going on the trip, and when I left I had made a whole new group of friends. Being able to experience everything London and Berlin had to offer with a group of friends made the trip an even greater experience. I would say that this trip was one of the best experiences I have ever had, and I would go on it again in a heartbeat.”

The location of next year’s trip will be determined before the fall semester starts.  Anyone interested can contact Ms. Sullinger at 

“The Dean and I are looking forward to another great trip with up to 20 students in May, 2018,” she said

COBI team wins national invitational sales competition it hosted

sales students 2  COBI team wins national invitational sales competition it hostedCOBI team wins national invitational sales competition it hosted

sales students 1  sales students 3

Professional sales students from 30 universities across the United States came to the University of Toledo College of Business and Innovation on February 24 & 25 to compete in the second annual University of Toledo Invitational Sales Competition (UTISC).

When the competition was over and all scoring sheets tallied, the team from the COBI Edward H. Schmidt School of Professional Sales (ESSPS) - - which presented the event - - won the competition!

Jones added, “These younger students go back and have a year or more before graduation, they tell their peers about how much fun it was, what they learned and the great companies they met. It’s great for the companies because one hundred percent of all the students they meet at the national sales competition are hirable. If they are spending their time, talent and treasure to come out, we want to make sure they get a return on that.”

Sponsors included 3M, Owens Corning, Quicken Loans, Schindler Elevator Corporation, Goodyear Tire and Rubber, Hilti and Proctor and Gamble.

Jones said, “The best part of the UTISCF for universities is just knowing how absolutely bright the future is for sales talent.   It’s really rewarding to see the students perform well. I and my colleagues love what we do, we’re really passionate about it, knowing that we are impacting things now and decades from now, because these are the sales professionals of the future. Our vision is developing the world’s future sales leaders, one student at a time, and I can’t think of a better way that we can accomplish this than with the UTISC.”

Growth is on the horizon for this invitational event.  “We’ve had a wait list every single year we have done the competition, and next year we are going to expand to 36 universities,” Jones said. 

INTERNSHIPS in MKTG, PSLS, and IBUS:  Guidelines

Internship supervisors:
     MKTG 4940 Marketing:  Dr. Thomas Sharkey
     PSLS 4940 Sales:  Dr. Ellen Pullins
     IBUS 4940 International Business:  Dr. Thomas Sharkey

Last Updated: 6/30/19