John B. and Lillian E. Neff College of Business and Innovation

Anthony C. Koh is Professor Emeritus of Marketing and International Business in the Department of Marketing and International Business, College of Business & Innovation, The University of Toledo. He received his Bachelor’s degree (Honors) in Economics from the University of Malaya, and Master of Science in Marketing and Ph.D. (Business Administration) degrees from the University of Alabama.

He has worked as a management consultant in Malaysia and served 10 years with the Malaysian Industrial Development Authority, of which four years were in Australia as an investment and trade specialist. He also worked at the Alabama International Trade Center, Tuscaloosa, providing export counseling and assistance to small businesses. Anthony teaches courses in Marketing and International Business at both the undergraduate and graduate levels. His major research works have appeared in several publications, including International Marketing Review, Journal of Business Research, Journal of Global Marketing, Journal of the Academy of Marketing Science, Journal of Teaching in International Business, International Business Review, Journal of Product and Brand Management, International Journal of Internet Marketing and Advertising, and the Journal of Electronic Commerce Research. His research focuses on exporting, foreign direct investments, Asia (particularly China, India and Southeast Asia), cross-cultural implications, branding and consumer culture positioning, and marketing strategies and internationalization of family-owned businesses.

 In collaboration with the COBI Executive Center for Global Competitiveness, Anthony facilitated a series of cross-cultural training seminars for executives and staff of a major high-tech corporation headquartered in the U.S. and with subsidiaries in Germany and Malaysia.

Currently, Anthony is the Program Coordinator for the Joint BBA Degree Program in Professional Sales and Marketing, a collaboration between the College of Business & Innovation, The University of Toledo and Zhejiang University of Finance & Economics, Hangzhou, China. He also teaches as a part-time instructor in the College of Business & Innovation.

University of Alabama, Tuscaloosa, 1987
Doctor of Philosophy

University of Alabama, Tuscaloosa, 1981
Master of Science, Marketing

University of Malaya, Kuala Lumpur, Malaysia, 1970
Bachelor of Economics

International Business
Marketing

1. Gammoh, B., Koh, A. and Okoroafo, S (2015), “Antecedents of Belief in Global Citizenship: A Two Country Empirical Investigation”, Journal of Global Marketing, forthcoming
2. Okoroafo, Gammoh, Koh, and Williams (2015), "Global Supply Chain Management Strategies of Born-Global Firms in the Fashion Industry: A Conceptual Model" International Business Research, forthcoming
3. Gammoh, B. , Koh, A. and Okoroafo, S  (2014), “An Investigation of Export Practices and Performance across Global Mindset Orientations”  International Business Research, vol 7, no 1, pp 60-73.
4. Subhadip Roy, Bashar Gammoh, and Anthony C. Koh (2012), “Predicting the Effectiveness of Celebrity Endorsements Using the Balance Theory,” Journal of Consumer Behavior, Vol. 11, No. 1, pp. 33-52.
5. Iryna Pentina, Anthony Koh, and Thuong Le (2012), “Adoption of Social Networks Marketing by SMEs: Exploring the Role of Social Influence and Experience in Technology Acceptance,” International Journal of Internet Marketing and Advertising, 7 (1), 65-82. (BR, R)
6. Gammoh, B., Koh, A. and Okoroafo, S (2011), “Consumer Culture Brand Positioning Strategies: An Experimental Investigation” Journal of Product & Brand Management, Vol.  20, Winter, p48-57.
7. Anthony C. Koh, Bashar Gammoh, and Sam Okoroafo (2011), “The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore,” International Journal of Marketing Studies Vol. 3, No. 3, August.
8. Bashar Gammoh, Anthony Koh, and Sam Okoroafo (2010), “Consumer Culture Brand Positioning Strategies: An Experimental Investigation,” Journal of Product and Brand Management Vol. 19, Winter.
9. Michael Mallin, Susita Asree, Anthony C. Koh, and Michael Hu (2010), “Antecedents to Managerial Trust and Sales Control in Malaysian Salesforce,” International Business Review, Vol. 19, Issue 3, pp. 292-305.