College of Business and Innovation

Melanie Lorenz

Melanie Lorenz

Assistant Professor
Marketing & International Business
Office: Stranahan Hall - 3013
Telephone: (419) 530 - 2177


Melanie is currently an Assistant Professor of International Marketing, College of Business and Innovation, at the University of Toledo. She received her Ph.D., from the University of Alabama in Marketing with focus in International Business. Prior to joining UT, she worked in consulting, banking, and as a subject matter expert for McGraw-Hill, both in the United States and Germany.

Melanie’s research is focused on micro- and macro-level issues in the international, primarily in the emerging market, context. Specifically, her interests include: (1) global marketing, (2) innovation, and (3) global work in MNEs. Melanie’s research has been published in peer reviewed journals such as the Journal of World Business, International Journal of Research in Marketing, and Academy of Management Learning & Education. She has had papers accepted at multiple national and international conferences. Melanie has recently received Best Paper Awards and is a reviewer for the International Journal of Emerging Markets and an ad-hoc reviewer for the International Marketing Review, AMA, and AIB conferences.

In her free time, she enjoys traveling around the world as well as the United States. Melanie is an active person who pursues various sports such as jogging, hiking, and biking.

Ph.D., Marketing (focus on International Business) - University of Alabama, 2016
M.B.A. University of South Alabama, 2012
Dipl. Betriebswirt, European Business Management, FH Worms, Germany, 2010

Innovation – micro- and macro level of analysis
Global marketing – cross-cultural service and sales encounters and related skills
Global work in MNEs – cultural intelligence, expatriates, leadership, and opportunity recognition

Lorenz, M. P., Clampit, J. A., & Ramsey, J. R. (accepted), Distance is a Janus: An Exploratory Study of Offshored Innovation (Dissertation Essay III). International Marketing Review.

Ramsey, J.R., Rutti, R.M., Lorenz, M. P., Barakat, L. L., & Sant’anna, A.S. (in press), Developing Global Transformational Leaders. Journal of World Business.

Lorenz, M. P., Ramsey, J.R., Tariq, A, & Morrell, D. (2017), Service Excellence in the Light of Cultural Diversity – The Impact of Metacognitive Cultural Intelligence. Journal of Service Theory & Practice (former Managing Service Quality), 27(2)

Lorenz, M. P., Johnson, C.M, & Barakat, L. L. (2017), An Exploration of Frequent Service Failures in the Brazilian Airline Industry. Latin American Business Review, 18 (1).

Ramsey, J. R., & Lorenz, M. P. (2016), Exploring the Impact of Cross-Cultural Management Education on Cultural Intelligence, Student Satisfaction, and Commitment. The Academy of Management Learning & Education, 15(1).

Barakat, L. L., Ramsey, J. R., Lorenz, M. P., & Gosling, M. (2015), Severe Service Failure Recovery Revisited: Evidence of its Determinants in an Emerging Market Context. International Journal of Research in Marketing, 32(1).

Lorenz, M. P., & Ramsey, J.R. (2015), A Multilevel Analysis of Cultural Intelligence and Innovation in MNEs Operating in Brazil. Revista DOM, Fundação Dom Cabral, 9 (28).

Lorenz, M. P., Gamble, J. E., Turnipseed, D., & Weaver K. M. (2015), Do Owners and Managers Differ? An Examination of Satisfaction with Overall Firm Performance in Small- and Medium-Sized Enterprises. International Journal of Entrepreneurship and Innovation, 16(3).

Barakat, L. L., Lorenz, M. P., Ramsey, J. R., & Cretoiu, S. L. (2015), Global Managers: An Analysis of the Impact of Cultural Intelligence on Job Satisfaction and Performance. The International Journal of Emerging Markets, 10(4).

Barakat, L. L., Ramsey, J. R., Cretoiu, S. L., Lorenz, M. P., & Rutti, R. M. (2014), Cultural Intelligence as an Essential Competence for Global Executives and Organizations. Revista DOM, Fundação Dom Cabral, 8(25).

Helms, M. M., Rutti, R. M., Lorenz, M. P., Ramsey, J. R., & Armstrong, C. E. (2014), The Quest for Global Entrepreneurs – Cultural Intelligence and its Importance to Entrepreneurship. International Journal of Entrepreneurship and Small Business, 23(3).

Gamble, J. E., Lorenz, M. P., Turnipseed, D.L., & Weaver K. M (2013). Determinants of Business Climate Perceptions in Small- and Medium-Sized Enterprises: Does Managerial Ownership Matter? Small Business Institute Journal, 9(1).

International Marketing
Global Business
Marketing Research

Last Updated: 6/30/19