The Power To Do
impactful marketing
The Office of University Marketing and Communications launched in July 2024 a new brand for The University of Toledo that establishes a clear identity across its higher education and healthcare entities. The Power To Do campaign promotes UToledo as a transformative public research university and academic medical center that amplifies the initiative of our people.
The Power To Do Brand Anthem
UToledo partnered with BVK, a Milwaukee-based marketing firm, to refresh the brand in a way that is both authentic and aspirational to show the impact UToledo has on our community today and our relentless pursuit of excellence to create the future.
The power of UToledo’s teaching, research and care is highlighted through the stories of faculty experts, successful students and alumni, and dedicated staff through slice of life photography and bold type in headlines that pull TO DO out of UTOLEDO for ownable and impactful messaging.
The brand features a new curved graphic element with shades of blue that mimics the curve of the UToledo shield logo. The University's midnight blue and gold colors remain our core identity. New magenta and teal accents also appear in updated creative materials.
“In The Power To Do we have created a new brand identity that is both authentic and aspirational to tell the UToledo story in ways that will inspire more students to unlock their potential on our UToledo campuses and encourage more of our community members to receive the absolute best care from our UToledo Health physicians and providers,” said Meghan Cunningham, vice president for marketing and communications. “I am proud to lead a team of talented marketers who so enthusiastically support UToledo’s success. I am excited to see the brand embraced across all our University operations.”
About MarCom
We have one of the best jobs at UToledo — sharing the University’s story. UToledo has an exceptional aptitude for unlocking and fostering the potential in its people leading to powerful stories of achievement.
We are proud to support partners across our academic colleges and healthcare practices to develop a strategy and complete your project with a consistent voice, look and feel.
We work with partners inside and outside the University to boost UToledo’s reputation.
