Graduate Program Pages
OVERVIEW AND UPDATING PROCEDURES
The University of Toledo program pages are managed by the Office of Marketing and Communications in partnership with Office of the Provost and Division of Enrollment Management.
The program pages serve as a single source for all programs available at The University of Toledo. Colleges should not reuse content from the program pages or build competing recruitment webpages within college websites. This undermines the search engine optimization, single source of truth, enrollment strategic objectives management and content maintenance for the marketing, recruitment and enrollment of prospective students.
The new program pages include:
- Slate inquiry form to collect student interest data.
- Content connected to a single source of truth for key data including academic course catalog, tuition and admission requirements.
- Sorting experience allows visitors to view programs based on their personal interests and needs.
- Return visitors will return with the same selections as their last visit.
An effort over the next academic year will focus on removing competing program content within the University website to reinforce a unified program marketing strategy.
Below is an outline of all standing fields of the undergraduate and graduate program pages to assist program directors in providing the best content to showcase a degree.
Updates to program content can be submitted via Graduate Program Content Support Request that will be routed to the appropriate marketing strategist to work directly with the college communicator and program director on content review and proofing. The web team will make all reviewed and approved updates to the program pages.
If new page, see Creating a New Graduate Program Page Guidelines.
content outline for GRADUATE PROGRAMS PAGE
Program Name, Degree Type, Time to Completion, Available as Minor – Managed by Provost’s Office
Marketing automatically makes changes as approved via CIM system.
Programs cannot be added or updated until completely approved though all CIM steps, including state approval.
Programs cannot be removed until approved for removal by Provost’s Office; program can be removed from program page in advance of state approval when planned to not be available for next admission recruitment year.
Program Image
New program images can be submitted by a program director and/or college key communicator. Image will be reviewed by marketing and if approved, replaced. Submit new image for review.
Slate Inquiry Form
The Slate inquiry form collects the same information across all undergraduate programs and cannot be customized for a specific undergraduate program. The communications process after an inquiry is submitted is managed by enrollment.
Yellow Highlight Box
This box will highlight high-level enrollment messaging managed in collaboration with marketing and enrollment.
Overview Page
The overview page (landing page when program is selected) has a brief paragraph about degree followed by top reasons to study the program at The University of Toledo. These emphasize 3-5 specific reasons, not vague statements, that differentiate UToledo from other universities offering this program.
Research and Faculty Page
The Research and Faculty page is an opportunity to highlight research, labs and hands-on learning opportunities as well as feature faculty that impact the graduate program.
Tuition and Funding Page
All graduate program tuition and funding is linked to COGS page built with links to the tuition tables managed by Treasurer’s Office.
Career Opportunities Page
This page outlines career and job opportunities specific to program.
Plan of Study Page
All program plan of study is linked directly to most current course catalog and is managed by the Provost’s Office. If the program has multiple degree options, concentrations and/or tracks the program page will have multiple plan of study links to the appropriate catalog entry.
Admission Requirements Page
Graduate admission requirements are linked directly to a single admission requirements page.
If a graduate program requirement is incorrect, please complete admission requirement request form.
Accreditation/Professional Licensure Page
All graduate program pages that include licensure must link to professional licensure page. A unique page can be created if there is required accreditation needs for a program.
College Name Page
All graduate programs link to the college which program resides in.
Student Highlight
Any page can also include a student(s) highlight(s). To include on a page need:
- Student headshot with permissions to use photo if it was not shot by marketing. Photo and Film Permission and Release Form.
- Full name of student as they wish to be listed on website
- Graduate year or planned graduation year
- Degree name
- Less than 50 word quote/testimonial
- If news story or additional info – link URL
Creating a New Graduate Program page
Minimal info needed to set up a new page (note, if degree/minor exist and does not have content will auto point to course catalog listing until college provides content and page build is completed.)
- Name – degree – time to completion (years/credit hours)
- Photo
- Overview – short intro paragraph with 1-5 top reasons to study degree at UToledo
- Plan of study – requires program to be in the current course catalog
- Notation if has specific accreditation or professional licensure.
Additional fields that can be expanded or added later with degree specific info:
- Research and Faculty – content specific to degree/program/college
- Career Opportunities – content specific to degree for career opportunities
- Standing field that are common on all undergrad program pages
No changes can be made to:
- Tuition and funding
- Admission requirements
- How to apply
- College link – goes to home college of degree