Utilizing Reference Solutions
How to find Customers Within your Target Market
Your project can't advance without input from customers about their needs. Reference Solutions is an infogroup company that provides extremely accurate and complete business and consumer data to help you identify existing business within your target market.
Utilizing this system requires a "trial and error" approach. It takes practice and patience, but once you've figured out how to successfully navigate the features, identifying your audience is not far off.
Follow the steps below to access and use the information from the library. You can obtain your own library access barcode, or use the one listed below.
Click here to visit the Reference Solutions Website
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- Library Card Barcode: 5000038753
- PIN: 1234
Quick Search Instructions
- Click on “U.S. Businesses”
- You have the option to do a “quick search” by typing in the company you're looking
for.
- EX: Using the quick search, type in “Marine Spill Response Corp” in the “company name” box, and then select “view results”.
- From the results, you can see where this company is located, and who are the executives at that certain location (if given). Other people can be found if you click on the company itself.
- You have the option to click on that company to get even more information about people and the company itself.
Advanced Search Instructions
Using the “Advanced Search”, you have the option to choose the details of what you want to see in a company.
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- Under the "Business Type" section on the left-hand side
- Click “Major Industry Group” and select your target industry.
- To find similar companies in a specific industry: select the “Keyword/SIC/NAICS” option and enter your specific search criteria.
- Under the "Geography" section on the left-hand side add location information into the available fields.
- Under “Business Size” section on the left-hand side select the "Sales Volume" of your intended audience.
- Once you have finished, click “view results” in the upper right-hand corner.
- From the results, you will be given all the companies that fit the details you have searched for.
- Under the "Business Type" section on the left-hand side
If you have questions or to schedule a time to learn more about Reference Solutions, contact us here.