Department of Communication and Media
#1
Communication is today’s most important skill.
(Forbes)
27.5%
Media and communications professionals earn 27.5% more income than the average occupation.
(U.S. Bureau of Labor Statistics)
6%
Media and communication jobs are projected to grow 6% by 2031, with 115, 800 job openings annually.
(U.S. Bureau of Labor Statistics)
Bachelor of Arts in Communication
Build Your Skills. Define Your Focus. Elevate Your Future.
To be competitive in today’s market, you need to be the most versatile player on the team. Our core courses build a strong foundation in communication, making you adaptable across industries. Then, you choose a concentration—an area of specialty that gives you a competitive edge in the career path you want to pursue.
Available Degrees
Find Your Focus: Areas of Concentration
Media Communication
Are you passionate about storytelling and bringing ideas to life through media?
If you enjoy:
- Visual storytelling through video and audio production
- Capturing live events and directing broadcasts
- Crafting engaging content for different media platforms
Then the Media Communication concentration is the right fit for you!
Learn skills in:
- Operating high-end camera and audio equipment
- Producing, editing, and distributing video and audio content
- Creating engaging podcasts from concept to final production
- Directing live sports and news programs
- Developing compelling storytelling across media platforms
Digital Communication
Do you thrive in the digital space and want to shape the way people engage with content?
If you enjoy:
- Designing creative and interactive media
- Managing social platforms and online communities
- Developing digital campaigns with impact
Then the Digital Communication concentration is the right fit for you!
Learn skills in:
- Crafting professional digital media content
- Designing engaging and user-friendly web visuals
- Navigating and managing social media platforms for business
- Producing high-quality podcasts for digital audiences
- Building and executing digital marketing strategies
Interpersonal Communication
Are you interested in understanding human interaction and fostering better communication?
If you enjoy:
- Navigating personal and professional relationships effectively
- Exploring how communication shapes identity and culture
- Helping individuals and teams improve collaboration
Then the Interpersonal Communication concentration is the right fit for you!
Learn skills in:
- Communicating effectively in personal and professional settings
- Understanding and improving human interaction and behavior
- Analyzing cultural, gender, and identity influences on communication
- Developing strategies for conflict resolution and negotiation
- Applying research-based methods to improve family communication
Organizational and Strategic Communication
Are you passionate about helping organizations run more smoothly and communicate effectively?
If you enjoy:
- Developing strategies for impactful messaging
- Helping organizations respond to crises
- Planning and executing communication initiatives
- Leading teams and managing public perception
Then the Organizational and Strategic Communication concentration is the right fit for you!
Learn skills in:
- Managing crisis communication and organizational reputation
- Planning and managing large-scale events with strategic messaging
- Crafting persuasive speeches and engaging presentations
- Developing high-impact public relations campaigns
- Leading internal and external communication strategies for organizations
Certificates: Specialize Even Further
Enhance your skills and stand out with a communication certificate! Each certificate requires just 9 credits of specialized coursework in a focused area:
- Audio Production Certificate (Coming Fall 2025!)
- Media Production Communication Certificate
- Organizational Communication Certificate
- Public Relations Communication Certificate
- Social Media Communication Certificate
Hands-on Learning
Internships for Course Credit. We encourage our students to build their resumes with internships at media companies and corporate communication offices.
UToledo Student Media. Hone your skills at our campus radio station, TV studio and newspaper.
Student Organizations. Network and learn to be a leader.
State-of-the-art Equipment and Studios. Use the tools you'll use on the job after you graduate.
Meet Isaac Petkac
'21 Media Communication
"There's not a group of professors better at what they do than our media communication professors. They've opened doors and recommended me for jobs. When I visited UToledo, I met a professor who showed me all the opportunities I would have as a freshman. I called nine football games, including the MAC championship for UToledo's radio station, WXUT. I was able to get my experience from day one and I haven't stopped."
Read MoreAdmissions Information
Apply Communication Scholarships
Questions?
Department Chair
419.530.2172
william.myers@utoledo.edu
