Entrepreneur Starter Kit: Task List & Assignments
Readings, Videos To Watch, and Interview Information
initial tASKS
Initial Videos
Please watch these videos first. The videos are short and advance automatically
- Lecture 1: What We Now Know (all videos)
- Lecture 1.5A: (First 4 videos)
- Lecture 1.5B: (First 12 videos)
- Lecture 2: Value Proposition (all videos)
- Lecture 3: Customer Segments (all videos)
Initial Readings
All reading assignments are in the Google Drive folder found here.
From “Business Model Generation”
- #1 BMG Reading Assignment - Customers and Value Proposition
- #2 BMG Reading Assignment - Multi-Sided Platforms
- #3 BMG Reading Assignment - Customer Insights
- #4 BMG Reading Assignment - Prototyping
- #5 BMG Reading Assignment - Environment
From “The Startup Owner’s Manual”
- #1 SOM Reading Assignment - pages 22-49
- #2 SOM Reading Assignment - pages 85-97
- #3 SOM Reading Assignment - pages 189-199
- #4 SOM Reading Assignment - pages 203-210
From Giff Constable's “12 Tips for Early Customer Development Interviews”
Learning from "Customer" Interviews
"Customer Discovery" interviews are an important part of this process. When you are ready, please reach out to us, and we'll help you with the next steps.
Additional Readings
Follow-On Readings
All reading assignments are in the Google Drive folder here:
From “The Startup Owner’s Manual” (SOM) you must read: