John B. and Lillian E. Neff College of Business and Innovation

Mississippi State University, College of Business, Mississipi 2018
Doctor of Philosophy in Business Administration, Marketing

Belmont University, Jack C. Massey College of Business, Tennessee 2012
Bachelor of Business Administration, Marketing

University of Toledo (2018 – Present)
EBUS 4150/MKTG 4980 - Social Media Marketing o Average Evaluation - Spring 2019, 2020
BUAD 3010 - Principles of Marketing o Average Evaluation - Fall 2018, 2019, Spring 2019, 2020

Mississippi State University (2015- 2018)
MKT 3933 - International Marketing o Overall Average Evaluation - Fall 2015, Fall 2016, Spring 2018
MKT 3013 - Principles of Marketing o Overall Average Evaluation - Spring 2016, Summer 2016 , Fall 2017, Spring 2018
MKT 4413 - Consumer Behavior o Overall Average Evaluation - Spring 2017, Summer 2017

PUBLICATIONS

• Esmark-Jones, Carol, Jennifer L. Stevens, Stephanie Noble, and Michael Breazeale (In Press), “Panic Attack: How Illegitimate Invasions of Privacy Cause Consumer Anxiety and Dissatisfaction,” Journal of Public Policy and Marketing.
• Abney, Alexandra K.*, Laurel A. Cook*, Alexa K. Fox*, and Jennifer Stevens* (2019), “Intercollegiate Social Media Education Ecosystem,” Journal of Marketing Education,41(3), 254-269. *Authors are listed alphabetically to reflect equal authorship.
• Esmark-Jones, Carol L., Jennifer L. Stevens, Michael Breazeale, and Brian I. Spaid (2018), “Tell It Like It Is: The Effects of Differing Responses to Negative Online Reviews,” Psychology & Marketing, 35(12), 891-901.
• Stevens, Jennifer L., Brain I. Spaid, Michael Breazeale, Carol L. Esmark (2018), “Timeliness, Transparency, and Trust: A Framework for Managing Online Customer Complaints,” Business Horizons, 61(3), 375-384.
• Farmer, Adam*, Michael Breazeale*, Jennifer L. Stevens*, and Stacie F. Waites* (2017), “Eat Green, Get Lean: Promoting Sustainability Reduces Consumption,” Journal of Public Policy and Marketing, 36(2), 299-312. *All authors contributed equally to this work.
• Stevens, Jennifer, Carol L. Esmark, Stephanie M. Noble, and Na Young Lee (2017), “Co-Producing with Consumers: How Varying Levels of Control and Co-Production Impact Affect,” Marketing Letters, 28(2), 171-187.

MANUSCRIPTS UNDER REVIEW

• Stevens, Jennifer L., Stacie F. Waites, Tyler Hancock, and Brett Kazandjian, “Playing Hard to Get: An Exploration of Online Scarcity Cues,” Marketing Letters. Status: Under Second Round Review.
• Johnson, Catherine M., Mark R. Gleim, and Jennifer L. Stevens, “The New Wave of Frontline Service Workers: An Investigation of Gig Worker Motivations and Outcomes,” Journal of Service Research. Status: Under Review.
• Stevens, Jennifer L., Carol L. Esmark-Jones, and Michael Breazeale, “Title Redacted: The Impact of Negative Online Review Censorship,” Marketing Letters. Status: Under Review.
  
  

My research interests fall broadly within the consumer behavior domain with a focus on brand and retail research. I draw upon both qualitative and quantitative techniques in the following domains:

• Digital Marketing
• Consumer Welfare
• Traditional and Online Retailing
• Consumer-Brand Relationships
• Impact of Consumer Behavior on Managerial Practice

• Best Paper in Retailing Track – Society for Marketing Advances (2018)
• Donald Zacharias Student Teacher of the Year – Doctoral Level (University-wide), 2017
• MSU College of Business Doctoral Student Teaching Award, 2017
• MSU College of Business Outstanding Doctoral Student Research Nominee (2016, 2017)
• Doctoral Consortium Fellow – Society for Marketing Advances (2016)
• Phi Kappa Phi Honor Society, 2015-present
• Beta Gamma Sigma Honor Society, 2011-present