College of Business and Innovation

DR. SAM OKOROAFO

Dr. Sam Okoroafo

Professor 
Department:
Marketing and International Business
Office: Stranahan Hall - 3011
Telephone: (419) 530 - 4398
Email

Dr. Okoroafo is a Professor of Marketing and International Business.  He was the Founding editor (1998-07) for the Journal of African Business published by Taylor & Francis Group, Philadelphia, USA.  He joined the University of Toledo in 1986 following completion of his Ph.D. at Michigan State University.  He teaches International Business and Marketing courses to undergraduates, MBA and doctoral students.  He has had extensive industry and consulting experience.

Dr. Okoroafo has been an active researcher. He has published numerous articles in his teaching areas.  His publications have appeared in Journal of Product and Brand Management,Journal of Business Research, Management International Review, International Marketing Review, Journal of Global Marketing, Journal of Global Business, Family Business Review, International Journal of Marketing Studies, Industrial Marketing Management, Journal of Management Research, International Business Research,, and Management Decision, to mention a few.  He received the College of Business Administration Research Award in 1995. He serves on the editorial board of International Marketing Review, and Journal of African Business.  Sam has also received numerous external and internal grants.

Dr. Okoroafo belongs to or has belonged to several professional associations such as the Association of Global Business (served as Regional Chairperson), Academy of International BusinessToledo Area International Trade Association, and New York Academy of Sciences. Further, he has been active in reviewing research manuscripts and books, as well as discussing, presenting, and chairing sessions at national meetings. He also belongs to Beta Gamma Sigma National Honor Society and the Literati Club based in England.  Finally, he is listed in the International Directory of Scholars in Management & Research published by Harvard University Press; Sterlings Who's Who, Executive Edition; and International Dictionary of Bibliography.

PhD    Michigan State University (Eli Broad School of Management)(1986)

          Major: Marketing  Minors: Int'l Business, Bus. Logistics, Economics

 MBA    Michigan State University (1982) Major: Marketing

 BSc. (Hons.) University of Nigeria  (1978) Major: Business Management

Marketing Strategy,
International Business/Marketing,
Logistics,
Marketing Research,
Advertising,
Sales

Li, S., Okoroafo, S., and Gammoh, B (2014), “The Role of Sustainability Orientation in Outsourcing: Antecedents, Practices, and Outcomes,” Journal of Management and Sustainability, Vol 4, No. 3, September, forthcoming

Gammoh, B. , Koh, A. and Okoroafo, S  (2014), “An Investigation of Export Practices and Performance across Global Mindset Orientations”  International Business Research, vol 7, no 1, pp 60-73,

Zhang H. and Okoroafo S. (2014) An E-Commerce Key Success Factor Theoretical Framework for Chinese SME Exporters, International Journal of Economics and Finance, Vol 5,  No 12, January, vol 6, no 1, p 129-137

Adisu, Sharkey, and Okoroafo, S. (2013), “Analyzing Indian Policies and Firm Strategies in Africa” Journal of Management Research, vol 5, No 3, pp 17-27 

Gammoh, B. , Koh, A. and Okoroafo, S (2011), “Consumer Culture Brand Positioning  Strategies: An Experimental Investigation” Journal of Product & Brand Management, Vol.  20, Winter, p48-57. 

Koh, Anthony, Gammoh, Bashar S.,  and Sam C. Okoroafo (2011), “The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore,” International Journal of Marketing Studies,  vol. 3, no. 3, August, p3-12. 

Adisu, K. Sharkey, T, and Okoroafo, S (2010), “The Impact of Chinese Investment in Africa,” International Journal of Business and Management, vol. 5, no. 9, September, pp. 3-9.                                          

Okoroafo, S., Koh, A.,Jin, X., and Liu, L.(2010), “Hotels in China: A Comparison of Indigenous and Subsidiaries Strategies, Journal of Management Research , vol. 2, no. 1, January , vol. 2, no. 1, pe5.     

Okoroafo, S. and Perryy, M. (2010), Generational Perspectives of the Export Behavior of Family Businesses, International Journal of Economics and Finance, vol. 2, no. 3, P15-24.                  

Okoroafo, S., Koh, A., and Gammoh, B., (2010), “Gender Differences in Perceptions of the Marketing Stimuli of Family Owned Businesses (FOBs),” International Journal of Marketing Studies, Vol. 2, p3-12.

Okoroafo, S. and Koh, A. (2010), “Consumer Perceptions of the Marketing Decisions of Family Owned Businesses (FOB),” AT Business Management Journal,  vol. 6, no. 2, April, p59-69.

Okoroafo, S. and Koh, A. (2010), “Family Businesses’ Views on Internationalization: DoThey Differ by Generations?” International Business Research, Vol. 3, No. 1, January, pp. 22-28.

Okoroafo, S. and Koh, A. ( 2009), “The Impact of the Marketing Activities of Family Owned Businesses on Consumer Purchase Intensions International Journal of Business and Management , Vol 4, No 10, October, pp.3-13.

Okoroafo, Sam C. (2004),”Marketing Orientation, Practices, and Performance of sub- African Firms: A Review, Journal of African Business, v5 n2, p.163-172  

Okoroafo, Sam C. (1999), “The Internationalization of Family Businesses: Evidence from Northwest Ohio, USA” Family Business Review, vol. 12, no. 2, p. 147-152.

Okoroafo, Sam C. (1997)," Strategic Adjustments to Environment Outcomes of Economic Reforms: A  Cross-country Analysis, Journal of Global Business, Fall, vol. 8, No. 15, pp.55-65.

Okoroafo, Sam C. (1997), "Perceptions of Operating Economic Environment Reforms and Firm Performance in Restructuring Economies: A Comparative Assessment",  Journal of Business in Developing Nations, [www.rh.edu/jbdn/]

Okoroafo, Sam C. (1997) "Strategic and Performance Issues Associated with Mode of Entry Substitution Patterns: A Comparison of Canadian and US Manufacturing  Firms" International Marketing Review, vol. 14, no. 1, pp.21-39.

Russow, L. and S. Okoroafo (1996),"On the Way Toward Developing a Global Screening Model", International Marketing Review, vol. 13, no. 1, pp. 46-64.

Okoroafo, Sam C.(1996) "Differences in Marketing Strategy and  Performance of Foreign and Domestic Manufacturing Firms in Nigeria", Journal of Global Marketing,  vol. 9, no. 3, pp. 109-117.

Okoroafo, Sam C and H. Torkornoo (1995), " Marketing Decisions and Performance in Economic Reform African Countries", Journal of Global Marketing, Vol. 8,No.3/4,  pp. 85-102.

Okoroafo, Sam C. (1994),"Implementing International Countertrade: A  Dyadic Approach", Industrial Marketing Management, V23, N3 (July), pp. 229-234.      

Okoroafo, Sam C. (1993)," Firm Performance in a Recently Liberalized Environment: Empirical Evidence from a Developing Country,  Journal of Business Research, Vol. 28, No. 3, (November), pp.175-190. lead article.

Okoroafo, Sam C. (1993)," An Integrative Model for Understanding Counter trade Research and Practice", Journal of Global Marketing  V6, No. 4, pp. 113-128.

Okoroafo, Sam C  and Mike Kotabe (1993)," The IMFs Structural Adjustment Program and its Impact on Firm Performance: A Case of Foreign and Domestic Firms in Nigeria, Management International Review, Vol. 33, No 2, p. 139-156.

Okoroafo, Sam C. and Lloyd Russow (1993), " Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country, International Marketing Review, Vol. 10, No.1, pp. 4-18. lead article.

Okoroafo, Sam C. (1992)," A Managerial Approach to Predicting Counter trade Demands by Developing Countries", Journal of Global Marketing, Vol.6, No.1/2, pp. 171-183.

Okoroafo, Sam C (1992), "Modes of Entry Substitution Patterns Used By  U.S Manufacturing Firms in Western Europe: Some Preliminary Findings", International Journal of Commerce and Management, V2, N 3 & 4, pp. 32-45.

Okoroafo, Sam C. (1992), "Economic Reforms create Opportunities in African Nations", Management Decision, Vol. 30, No. 7, pp. 61-63.

 REFEREED CONFERENCE PUBLICATIONS

Gammoh, Bashar S., Anthony C. Koh, and Sam C. Okoroafo (2013), “A Comparative Analysis of Cultural Influences in Green Environmental Behavior in India and the United States,” proceedings for the 2012 Academy of International Business- Midwest Annual Conference, Feb.-March 2013, Chicago, Illinois. (Abstract) 

Gammoh, Bashar S., Anthony C. Koh and Sam C. Okoroafo (2011),”The Antecedents of Sales Force Motivation: An Empirical Investigation of the Insurance Industry in Singapore,” proceedings for the 2011 Academy of International Business- Midwest Annual Conference, March 2011, Chicago, Illinois. (Abstract)

Bashar Gammoh, Anthony Koh, and Sam Okoroafo (2010): Abstract published, “The Impact of Belief in Global Citizenship on Brand Positioning Strategies: A Cross-Cultural Experimental Investigation,” Academy of International Business-Midwest Conference, Chicago, IL (March).

Melvin Williams, Anthony Koh, and Sam Okoroafo (2010): Abstract published, “The Influence of Trust, Culture, and Web-enabled Information Technology on Global Supply Chain Management Strategies of Born Global Firms in the Fashion Industry: A Conceptual Model’” Academy of International Business-Midwest Conference, Chicago, IL (March).

Gammoh, B. , Koh, A. and Okoroafo, S “A Comparative Analysis of Cultural Influences in Green Environmental Behavior in India and the United States” submitted to 2013 AIB-Midwest conference

Gammoh, B. , Koh, A. and Okoroafo, S (2010), Abstract published, “Global Vs. Local Brand Positioning  Strategies:  The Moderating Effect Of Belief In Global Citizenship,” Proceedings of the Academy of Marketing Science Annual Conference , May 26-May 29

  JOURNAL EDITORIALS

    Okoroafo, Sam C. (2006),”Editorial”, Journal of African Business, v7, n1/2, pp.1-7

    Okoroafo, Sam C. (2005),”Editorial”, Journal of African Business, v6, n1 & 2, p.1-6

     Okoroafo, Sam C. (2004),”Editorial”, Journal of African Business, v5, n2, pp.1-4

      Okoroafo, Sam C. (2004),”Editorial”, Journal of African Business, v5, n1, pp.1-4

     Okoroafo, Sam C. (2003),”Editorial”, Journal of African Business, v4, n3, pp.1-4

     Okoroafo, Sam C. (2003),”Editorial”, Journal of African Business, v4, n2, pp.1-4

     Okoroafo, Sam C. (2003),”Editorial”, Journal of African Business, v4, n1, pp.1-4

      Okoroafo, Sam C. (2002),”Editorial”, Journal of African Business, v3, n3, pp.1-4

      Okoroafo, Sam C. (2002),”Editorial”, Journal of African Business, v3, n2, pp.1-5

     Okoroafo, Sam C. (2002),”Editorial”, Journal of African Business, v3, n1, pp.1-5

     Okoroafo, Sam C. (2001),”Editorial”, Journal of African Business, v2, n3, pp.1-5.

     Okoroafo, Sam C. (2001),”Editorial”, Journal of African Business, v2, n2, pp.1-5.

     Okoroafo, Sam C. (2001),”Editorial”, Journal of African Business, v2, n1, pp.1-6.

     Okoroafo, Sam C. (2000),”Editorial”, Journal of African Business, v1, n3, pp.1-5.

     Okoroafo, Sam C. (2000),”Editorial”, Journal of African Business, v1, n2, pp.1-5.

     Okoroafo, Sam C. (2000),”Editorial”, Journal of African Business, v1, n1, pp.1-3.

BOOK CHAPTERS

   Okoroafo, Sam (2003) “Introduction” in African Business Finance and

       Development Policy, eds. Murinde and Woldie, London: Haworth Press, Inc. p1-4

  Okoroafo, Sam C. (1996),"Differences in Marketing Activities and Performance of      

          Foreign and Domestic Manufacturing Firms in Nigeria in Marketing in the Third

          World, eds. Denise M. Johnson and Erdener Kaynak, (New York: International

           Business Press), pp. 109-118.

   Okoroafo, Sam C., (1994), "Branding in Tourism", in Tourism Marketing

       and Management Handbook, edited by Stephen F. Witt & Luiz Moutinho

       2nd edition, (London: Prentice-Hall Int'l., Inc.), pp 346-349.

   Okoroafo, Sam C., (1989), "Branding in Tourism", in Tourism Marketing

       and Management Handbook, edited by Stephen F. Witt & Luiz Moutinho

       (London: Prentice-Hall Int'l., Inc.) p. 23-27.

  Okoroafo, Sam C., (1989), "Cooperative Marketing", in Tourism

       Marketing and Management Handbook, edited by Stephen F. Witt & Luiz

       Moutinho, (London: Prentice-Hall Int'l., Inc.) p. 79-83.

.

 2013   Ranked 5th globally for publications in “International Marketing Review,” 1983-20115

 2013   Nominated, Who’s Who in Academia,  

 2013   UT Board of Trustees Service Award

 2012   Featured in “Successful African Immigrant Faculty In U.S. Campuses” Ph.D

                 Dissertation, by Zipporah Abla, Bowling Green State University, Ohio USA.

 2009   Nominated forUniversity Teaching Award

 2005   Ranked 4th globally for publishing in “International Marketing Review” from 1983-2003 4                      

 2005     Nominated for UT CBA Simonetti Graduate Teaching Award

1998-07   Founding Editor, Journal of African Business. Published by Taylor & Francis, LLC, Philadelphia.

 2002     Listed in “Who’s Who Among America’s Teachers, 2002”1

 2002     Listed as “Successful Entrepreneur in Africa” 2

 2001     Ranked 2nd globally in publications in International Marketing journals from 1985-1998 3

 2001     ‘Point of Pride’ recognition by UT Board of Trustees,  4/25/01

 2001     ‘Point of Pride’ recognition by UT Board of Trustees,  2/28/01

1999      Research award from the Canadian Government

 1996      Research award from the Canadian Government

  1995     College of Business Administration Outstanding Researcher  Award


 

 

 

Last Updated: 6/30/19