John B. and Lillian E. Neff College of Business and Innovation

Tyler began his career in academia as a Visiting Instructor of Marketing at the University of Southern Mississippi, teaching Principles of Marketing, Retailing Strategy, and Intro to Business Analytics. Before pursuing a career in academia, Tyler worked in B2B sales in the insurance, technology, and consulting industries. During his time in B2B sales, he excelled in developing new and current accounts by developing adaptive service pricing, creating cost containment strategies, and engaging in effective team selling. In addition to his experience in sales, he also worked in federal strategy and operations consulting. His responsibilities included providing client support through regional technology deployment initiatives, strategic planning, data analysis, and data visualizations.

Mississippi State University, Mississippi 
Doctor of Philosophy, Marketing

The University of Southern Mississippi, Mississippi
Master of Business Administration & Bachelors of Science, International Business

• Sales Technologies and Strategies
• Professional Sales courses

Tyler’s research interests focus on the interaction of individuals and technology. His research interests include customer relationships, technology use, salesperson-technology interface, social selling, and online marketing.

Research Publication Overview: He has published in journals such as Industrial Marketing Management, Journal of Consumer Marketing, Journal of Consumer Behaviour, and Journal of Research in Interactive Marketing.

Dissertation: Three Essays on Malicious Consumer Deviance: The Creation, Dissemination, and Elimination of Misleading Information

Recent Publications:

13. Hancock, Tyler, Stacie F. Waites, Catherine M. Johnson, and Jennifer L. Stevens. “How do machiavellianism, narcissism, and psychopathy tendencies influence consumer avoidance and revenge-seeking?” Forthcoming in the Journal of Consumer Marketing,

12. Waites, Stacie F., Jennifer L. Stevens, and Tyler Hancock. "Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors." Journal of Retailing and Consumer Services 72 (2023): 103277.

11. Pentina, Iryna, Tyler Hancock, and Tianling Xie. "Exploring relationship development with social chatbots: A mixed-method study of replika." Computers in Human Behavior 140 (2023): 107600.

10. Hancock, Tyler, Michael Breazeale, Frank G. Adams, and Haley Hardman. "Fueling and cooling firestorms: how online community members enable and disable online negative e-WOM." Journal of Product & Brand Management 32, no. 2 (2023): 286-304.

9. Barney, Christian, Tyler Hancock, Carol L. Esmark Jones, Brett Kazandjian, and Joel E. Collier. "Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?." Journal of Retailing 98, no. 4 (2022): 685-705.

8. Hancock, Tyler, Ellen Bolman Pullins, Catherine M. Johnson, and Michael L. Mallin. "Understanding How Salesperson Envy and Emotional Exhaustion Lead to Negative Consequences: The Role of Motivation." Journal of Business-to-Business Marketing 29, no. 3-4 (2022): 369-386.

7. Hancock, Tyler, Frank G. Adams, Michael Breazeale, Jason E. Lueg, and Kevin J. Shanahan. "Beware the predatory shopper: exploring social vigilantism and proactivity in the exploitation of online pricing mistakes." Journal of Consumer Marketing ahead-of-print (2022).

6. Mallin, Michael L., Tyler Hancock, Ellen B. Pullins, and Bashar S. Gammoh. "Salesperson’s perceived personal identification with supervisor and the relationship with turnover intention and performance: a mediated motivation model." Journal of Personal Selling & Sales Management 42, no. 3 (2022): 243-264.

5. Jones, Carol L. Esmark, Tyler Hancock, Brett Kazandjian, and Clay M. Voorhees. "Engaging the Avatar: The effects of authenticity signals during chat-based service recoveries." Journal of Business Research 144 (2022): 703-716.

4. Waites, Stacie F., Jennifer L. Stevens, and Tyler Hancock. "Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust." Journal of Consumer Behaviour 19, no. 6 (2020): 632-644.

3. Hancock, Tyler, Frank G. Adams, Michael Breazeale, and Jason E. Lueg. "Exploring jealousy and envy in communal relationship revenge-seeking." Journal of Consumer Marketing 37, no. 6 (2020): 687-699.

2. Pelletier, Mark J., Alexandra Krallman, Frank G. Adams, and Tyler Hancock. "One size doesn’t fit all: a uses and gratifications analysis of social media platforms." Journal of Research in Interactive Marketing 14, no. 2 (2020): 269-284.

1. Williams, Zachary, Jason E. Lueg, Tyler Hancock, and Sean P. Goffnett. "Positioning through B2B carrier signals: Understanding how service quality is communicated via websites." Industrial Marketing Management 81 (2019): 54-64.