Certificate Program
Taught by practicing experts in the field, the non-degree certificate program it will assist in:
- Promoting an organization through integrated marketing communications, including direct marketing, social media, viral video, affiliate networks, mobile media and other Internet marketing tools
- Driving more traffic to the site with advanced search engine marketing (SEM) techniques, including search engine optimization (SEO) to enhance organic search and paid search tactics that maximize promotional dollars
- Setting up listening outposts for online reputation management
- Creating social media policy
- Developing social media strategy
- Using online tools to measure social media campaign effectiveness
- Applying web analytics tools such as tracking, reporting and testing to fine-tune the online strategy/messaging and boost conversion rates
- Adapting the best practices of successful Internet marketers
- Preparing for certification from Google Advertising Professionals and/or Web Analytics Association