John B. and Lillian E. Neff College of Business and Innovation

Hold My Beer: Local Experts Discuss the Economic Impact of the Craft Beer Boom

August 3, 2021 | John B. and Lillian E. Neff College of Business and Innovation News
By John Anderson III


On Thursday, August 5, The University of Toledo Family Business Center and the John B. and Lillian E. Neff College of Business and Innovation Alumni Affiliate will host a fun evening of sampling local craft beer, meeting the makers and learning about the impact of the craft beer boom from Dr. Neil Reid.

The event will take place at the Blarney Event Center in Downtown Toledo, OH. The doors open at 5:00 p.m. and Dr. Reid’s presentation will begin at 5:30 p.m.

Dr. Reid, affectionately known as the “Beer Professor,” is a professor of geography and planning at UToledo and will be presenting on the phenomenal growth of the craft beer industry and its impact on economies and tourism.

Representatives from local brewers Black Frog Brewery, Earnest Brew Works, HEAVY Beer Co., Patron Saints Brewery and Twin Oast Brewery will also share their experience with craft beer and how they have turned it into successful businesses. Each brewery will serve two of their favorite craft beers.

“We are thrilled to have Dr. Neil Reid share his expertise on the economic ripple from the insurgence of the craft beer boom,” said Angie Jones, director of the Family Business Center at The University of Toledo. “There are so many incredible breweries in the area that are family-owned, it was a challenge limiting the event to only five, but we tried to select a variety to represent our region.”

The cost to attend the event is $15 per person, which includes the presentations, ten beer samples and appetizers. Those in attendance must be at least 21 years of age and a proper ID is required at entry.

On Thursday, August 5, The University of Toledo Family Business Center and the John B. and Lillian E. Neff College of Business and Innovation Alumni Affiliate will host a fun evening of sampling local craft beer, meeting the makers and learning about the impact of the craft beer boom from Dr. Neil Reid.
Last Updated: 6/27/22