Artificial Intelligence for Marketers Certificate program
As CEOs around the world are making digital transformation their top priority, we recognize the urgent need for professionals to stay ahead of the curve and remain competitive in the market. According to a 2021 survey by IBM, technological factors are the number one concern for enterprises over the next two to three years, and as a result, 60% of organizations are accelerating their digital transformation efforts. This course will provide you with a comprehensive understanding of artifical intelligence as it relates to marketing.
who will lead the way to digital transformation?
It makes sense for CMOs and marketing professionals to have a lead role in the process, however, marketers at all levels are being sidelined due to a lack of understanding and use of modern technologies like Artificial Intelligence (AI). This has resulted in shrinking marketing budgets and influence within organizations.
Date: Friday, February 23, 2024 -- 8:00 a.m. - 12:00 p.m.
Location: The University of Toledo Foundation
How to Enroll: Click here to register
The Opportunity Is NOW!
Fortunately, there is a massive opportunity for marketers to become digital transformation
leaders and revolutionize their marketing operations through the use of AI. AI is
highly accessible to non-engineers and non-technical leaders, and is already being
used by forward-thinking companies to grow revenue, make smarter decisions, and improve
customer experiences. AI is projected to create tremendous value in marketing and
sales, and savvy marketers are already taking advantage. In order to capitalize on
this opportunity, marketing professionals must understand the practical applications
of AI, such as automated customer segmentation, content creation, campaigns, customer
service, insights and analytics, and
optimization.
By embracing AI, you can become indispensable digital transformation Linchpin and secure your performance, influence, and relevance within your organization.
AI is already being used by marketers in a variety of ways, from automating mundane tasks to boosting customer experiences.
- Automated customer segmentation: AI makes it easier for marketers to segment customers byprofile and behavior.
- Automated content creation: AI-powered tools can generate content to help marketers keep their content up-to-date and relevant.
- Automated marketing campaigns: AI can be used to automate the entire marketing campaign process, from segmentation to customer engagement.
- Automated customer service: AI-powered Chabot’s can provide a more personalized customer service experience.
- Automated insights and analytics: AI can be used to automatically generate insights and analytics that can help marketers make better decisions.
- Automated marketing optimization: AI can be used to automatically optimize marketing campaigns for better performance.
- Automated machine learning: AI can continuously improve its accuracy as it interacts with more data.
This course will include discussions on the following
- Intro to AI for Marketers
- State of Marketing AI Industry
- The Use Case Model for AI
- AI for Advertising
- AI for Analytics
- AI for Communications and PR
- AI for Content Marketing
- AI for Customer Service and Experience
- AI for Email Marketing
- AI for Sales
- AI for SEO
- AI for Social Media
- The Future of Business – AI or Obsolete?
- Marketer + Machine: How to Buy Smarter Marketing Tech
- AI and YOU!
about the instructor
Patrick Giammarco is a marketing strategist and digital consultant living in Ohio. After more than 20 years marketing and branding Fortune 50 consumer product and software companies, he founded Toledo SEO for Growth, a hybrid marketing agency specializing in SEO, content, and integrated inbound marketing campaigns. His unique approach to crafting tailored digital marketing solutions allows clients to avoid the typical frustrations that often accompany fragmented, unfocused, “traditional” marketing techniques.
Digital marketing is a constantly shifting landscape, and Patrick utilizes a holistic approach that eschews traditional marketing tactics for customized marketing solutions. Typical “lite” marketing strategies often involve interruptive and untargeted marketing efforts that are often ignored and may drive potential customers away – the exact opposite of what an effective digital marketing campaign should do.
Learn more about Patrick | linkedin.com/in/patrickgiammarco
Learn more about Toledo SEO for Growth | toledo.seoforgrowth.com
program cost
- $300 for UToledo Family Business Center members and sponsors
- If you are not a UToledo Family Business Center member or sponsor please email us at utfamilybusiness@utoledo.edu for non-member pricing rates
- This program qualifies for Ohio TechCred reimbursement
For questions please contact angie.jones@utoledo.edu
