Digital Marketing Certificate Program

Students sitting at tables listening to an instructor at the front of the room.

The Family Business Center understands the importance of marketing. We know that much of marketing is done in-house and we want to help you develop the necessary skills. We are offering a seven-week Digital Marketing Certificate Program that will teach you and your employees the key components of marketing your business. This innovative certificate program will help you and your employees master the concepts and skills required to navigate the changing world of marketing.

WHO SHOULD ATTEND THIS PROGRAM?

Any member company that is interested in growing and developing their in-house marketing strategy.

How To Enroll:
Register here

Program dates and curriculum

Sessions are held weekly on Wednesdays from 8:30 a.m. to 12 p.m. at The University of Toledo.

April 10, 2024: Digital Marketing Through an Inbound Approach

What is inbound marketing?
Why inbound marketing?
Fundamentals for success
What inbound strategies look like

April 17, 2024: Optimizing Your Website

What is search engine optimization and why you need it
Who are you optimizing your site for
How to optimize your site

April 24, 2024: The Fundamentals of Blogging and Creating Content with a Purpose

Blogging and inbound marketing
Best practices for blog content
What blogging in execution looks like
Why inbound can’t exist without content
How to create remarkable content
Content that converts
What AI is and what it can do
Review AI use cases for content marketing

May 1, 2024: Amplify Your Content with Social Media

Social media and inbound marketing
Developing your social media strategy
What does engage- and share-worthy social media look like?
Attention grabbing content

May 8, 2024: Analyzing & Measuring Content with Google Analytics and Facebook Insights & Landing Pages

What is Google Analytics?
Google Analytics Terms & Definitions
How to use Google Analytics
Key data from Facebook Insights
Landing pages and inbound marketing
How to build landing pages that convert
What great landing pages look like

May 15, 2024: Email marketing & taking your sales inbound

Email marketing is (still) important
How to send the right email to the right person
What makes a world class email
Why transforming the way you sell is important
What is inbound sales?
How to transform the way you sell

May 22, 2024: Cultivating Happy Customers

Why customer delight is so important
How to delight your customers
Customer delight guidelines

ABOUT THE INSTRUCTOR

Patrick Giammarco is a marketing strategist and digital consultant living in Ohio. After more than 20 years marketing and branding Fortune 50 consumer product and software companies, he founded Toledo SEO for Growth, a hybrid marketing agency specializing in SEO, content, and integrated inbound marketing campaigns. His unique approach to crafting tailored digital marketing solutions allows clients to avoid the typical frustrations that often accompany fragmented, unfocused, “traditional” marketing techniques.

Digital marketing is a constantly shifting landscape, and Patrick utilizes a holistic approach that eschews traditional marketing tactics for customized marketing solutions. Typical “lite” marketing strategies often involve interruptive and untargeted marketing efforts that are often ignored and may drive potential customers away – the exact opposite of what an effective digital marketing campaign should do.

Learn more about Patrick | linkedin.com/in/patrickgiammarco
Learn more about Toledo SEO for Growth | toledo.seoforgrowth.com

Program cost
Full seven-week session is $1,500 for UT Family Business Center members and sponsors.
This program qualifies for Ohio TechCred.

For questions please contact angie.jones@utoledo.edu

UToledo Family Business Center