Social Media for Business Certificate Program

Typing on laptop

Is the Social Media for Business Certificate Program right for you?

Social media has evolved far beyond just being a platform for casual interaction. It's now a critical tool for shaping how your company is perceived across digital channels. This program is perfect for professionals who want to take a strategic approach to social media and understand how to align their efforts with actual business goals. Whether you’re in B2B or B2C, this seminar will equip you with the skills to outperform your competitors through effective social media strategies

Who should attend this program?

This program is ideal for business professionals, marketing teams, and entrepreneurs who wish to build or refine their social media strategy to enhance engagement, grow their audience, and measure success across platforms.

Date: August 5 - 7, 2025

Location: The University of Toledo

How to Enroll: Register Here

Program Dates and Curriculum

All sessions are held from 9 a.m. to 12:30 p.m. at The University of Toledo Foundation. Each day combines lectures with hands-on workshops, special guests, and group discussions, ensuring you leave with practical strategies and tools tailored to your business needs.

Program Goals:

Understand the fundamentals of strategic social media marketing.
Develop the knowledge to map social media efforts back to actual business goals.
Build a comprehensive social media strategy tailored to individual business needs.
Enhance skills in engaging and growing a social media audience.
Learn to use analytics to measure and optimize social media performance.

Tuesday, August 5, 2025: Building the Foundation

Introduction to social media marketing and its significance in modern business
Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
Content creation and curation best practices, including developing a content calendar

Wednesday, August 6, 2025: Growing and Engaging Your Audience

Strategies for audience engagement and community building
Best practices for growing your social media following organically
Leveraging influencers and partnerships to enhance brand visibility

Thursday, August 7, 2025: Analyzing and Optimizing Your Strategy

Key performance indicators (KPIs) and tools for tracking social media success
Techniques for optimizing content based on analytics
Developing a comprehensive social media strategy aligned with business goals

About the Instructor

Brandy Alexander is an experienced social media strategist and entrepreneur with a rich background in digital marketing. As a forward-thinking consultant, she has helped numerous businesses across various industries develop and execute effective social media strategies that drive growth and brand recognition. With her hands-on approach, Brandy brings a wealth of knowledge in social media management, content creation, and community building. She is also the author of a book on brand marketing titled "Garage Branders" and has spoken at prominent events such as SXSW, Cannes Lions International Festival of Creativity, and Digital Summit.

Program Cost

$1,000 per participant for UToledo Family Business Center member companies and sponsors
If you are not a UToledo Family Business Center member or sponsor, please email us at utfamilybusiness@utoledo.edu for non-member pricing rates
This program qualifies for Ohio TechCred.

For questions please contact Angie Jones at angie.jones@utoledo.edu

UToledo Family Business Center