Kristen Shinaver
Social Media & Brand Development Manager
The University of Toledo Business Incubator
Professional Biography
Kristen Shinaver is the Social Media and Brand Development Manager at The University of Toledo Business Incubator (UTBI). She oversees event promotions, community outreach, stakeholder communication, and brand visibility. Kristen also serves as an advisor for incubator tenants and clients throughout Northwest Ohio.
Her comprehensive understanding of digital marketing channels, including social media, email marketing, and search engine optimization, enables her to orchestrate effective campaigns that resonate with target audiences and drive results.
Kristen's passion for fostering innovation extends beyond her professional duties. She actively engages with UT faculty, researchers, and regional technology entrepreneurs, providing invaluable mentorship and guidance to fuel the advancement of groundbreaking projects.
As an advisor within the business incubator, Kristen is pivotal in guiding startups through the intricacies of brand development, promotions, and marketing. Her personalized guidance and support are instrumental in educating entrepreneurs and as she works alongside them to develop and implement strategic plans tailored to their unique audiences. This hands-on approach empowers her clients to advocate for themselves as they transition from startup to sustainable business.
Kristen has a well-known record of providing exceptional support and coaching to incubator clients as she helps them craft their brands and reach their marketing goals. Her collaborative approach and dedication to excellence make her a trusted partner for startups seeking to establish a solid online presence and achieve sustainable growth.