University Marketing and Communications

Elevating Reputation
Monthly features promote innovative research and niche academic programs.

Reputation Campaign

As part of our Strategic Plan goal to improve and strengthen our national and international reputation, the Office of Marketing and Communications developed a monthly promotional series to highlight innovative research and UToledo's public impact.

Goal: Increase national and international awareness of the breadth and scope of UToledo research and value as a public university.
Marketing objectives:

  • Raise public awareness and support for UToledo and higher education
  • Enhance the national and international prominence of UToledo faculty and scholars

Audience: Alumni, donors, higher education peers, legislative officials and research partners 
Strategy: The campaign includes direct mail pieces, targeted emails with embedded video links, digital marketing campaigns in industry-specific publications, strategic earned media placements, sponsored media and a campaign-specific website showcasing the monthly features
Partners: Office of the President, Office of the Provost, Office of Research

 

Researchers are preserving Great Lakes Ecosystems

Email
 

Email about conserving coastlines

Postcard

Postcard about conserving coastlines
 
Visit website

 

 
Last Updated: 11/10/22