celebrating history: utoledo sesquicentennial
For 150 years, The University of Toledo has been fueling tomorrows, and we are just getting started. Established in 1872, UToledo has a storied history and networks of more than 168,000 alumni around the world. Proudly located in Toledo, Ohio, UToledo is a public, research university with an academic medical center powering opportunity for students and caring for patients as we fulfill our mission to improve the human condition.
Goal: Drive constituent engagement with on-campus and virtual celebration events.
Marketing objectives:
- Raise awareness about institutional history, community impact, and the forthcoming UToledo strategic plan.
- Drive constituent engagement in on-campus and virtual celebration events.
- Support the UToledo Foundation's sesquicentennial giving campaign goal to raise $5 million dollars in FY23.
Audience: Alumni, donors, community members, faculty, staff, and students.
Strategy: UToledo's Office of Marketing and Communication created a commemorative mark, sesquicentennial
website, special merchandise and brand guide to support the year-long, campus-wide
integrated marketing campaign.
Partners: Office of the President, Division of Student Affairs, University Libraries, UToledo
Alumni Association, UToledo Foundation
Celebrating 150 Years Logo
150th UToledo Website
Chronicle ad
150th History Lecture
Recording of Barbara Floyd, professor emerita of library administration and retired university archivist's lecture on The University of Toledo's history.
Photo Galleries: 150th Events
View photo highlights from past sesquicentennial events.
The Blade: After almost closing multiple times, University of Toledo sees 150th milestone on the horizon
Many Toledoans likely unaware of how often the city came close to losing the very institution they're celebrating.
The Blade: Editiorial: UT Striving at 150
It's Founder's Day at UT, the start of a yearlong celebration of the 150th anniversary of the university's creation.
WTOL 11: UToledo Unveils Sesquicentennial Exhibition Open Through Aug. 1
President Gregory Postal talks about the free, public exhibit on the 5th floor of Carlson Library that explores events that shaped UToledo since its founding in 1872.
13 ABC: UToledo Celebrates 150th Birthday
Destan Anderson, a UToledo student, explains the excitement for the free BBQ, games and concert to celebrate Founder's Day.
nbc 24: university of toledo celebrates 150 years
Dr. Sammy Spann, vice president of student affairs and dean of students, discusses how Rockets celebrated UToledo's sesquicentennial on Founder's Day.
The Blade: Photo Gallery: UToledo's 150 anniversary
The Founder's Day concert featuring headliner T-Pain was in Savage Arena.
Wtol 11: UToledo holds founder's day concert
The Founder's Day concert featuring headliner T-Pain was in Savage Arena.