University Marketing and Communications

Recruiting Rockets
The “Your Tomorrow” campaign features personal stories in print and a new, mobile-first web environment.

“Your Tomorrow” Undergraduate Recruitment Campaign

Goal: Attract the next generation of Rockets 
Marketing objective: Increase awareness and interest in UToledo
Audience: Prospective students
Strategy: Showcase all that UToledo has to offer through personal stories and a unique virtual experience designed exclusively for students in a mobile-first environment
Partners: Admissions, Madhouse Creative, LLC.

 

 Printed Piece

Printed viewbook

Online Experience

Viewbook online experience
Last Updated: 9/3/19