Brand Launch
Fueling Tomorrows exists beyond a tagline — it's a framing device and foundational narrative.
Goal: Create a bold, nationally recognized brand for UToledo
Marketing objectives:
- Change Attitudes – Create a renewed sense of enthusiasm and pride for UToledo
- Build a Stronger Brand – Build brand loyalty and affinity through personal stories
- Expanded Vision – Develop a nationally recognizable brand that is bold, confident and aspirational, supporting our Vision and Strategic Plan
Audience: Public
Strategy: Rooted in market research and data driven, the new UToledo brand campaign focuses
on seven attributes that encompass The University of Toledo: focused, determined,
inquisitive, supportive, innovative, community-minded and impactful.
Partners: Key communicators, Madhouse Creative, LLC.
