Ainsworth Anthony Bailey, Ph.D.
Associate Professor
Office: Stranahan Hall 3017
419.530.2240
Bio
Dr. Ainsworth A. Bailey is a graduate of The University of the West Indies, Mona, Jamaica, with a B.Sc. degree in Economics. He earned an MBA in Finance and Investments from Baruch College of The City University of New York, as well as a PhD (Business Administration), with a major in Marketing and a minor in Social Psychology, from The University of Iowa, Iowa City, USA. He also holds an MA in French and an MEd in Educational Administration & Supervision from The University of Toledo. He is currently an Associate Professor with tenure in the Department of Marketing and International Business.
Dr. Bailey currently teaches courses in Principles of Marketing, Buyer Behavior, Principles of Marketing Communications, Marketing Analysis and Decision Making, and Customer Relationship Marketing. His research has appeared or is forthcoming in various marketing-related academic journals: Journal of Advertising, Psychology and Marketing, Journal of Marketing Communications, Journal of Interactive Advertising, International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Services, as well as in various national and international conference proceedings. Prior to joining the University of Toledo, Dr. Bailey taught at State University of New York-Oswego and The University of Missouri-Columbia. His current research focuses on issues such as social media use, retail theft, mobile payments, celebrity endorsements, and internal marketing.
Education
Tippie School of Business, University of Iowa, Iowa City, 2001
Doctor of Philosophy, Business Administration/Marketing; minor: Social Psychology
The University of Toledo, OHIO, 2011
Master of Arts, French
The University of Toledo, OHIO, 2008
Master of Education, Educational Administration and Supervision
Baruch College-City University of New York, 1992
Master of Business Administration, Finance & Investments
University of the West Indies, Mona, Jamaica, 1985
Bachelor of Science (Economics),
Chamber of Commerce & Industry, Paris, 2007
Diplôme (DFA1, Business French),
Awards
- 2014: University of Toledo. Academic travel grant, US$833.
- 2014: Best paper—Integrated Marketing Communications track, MBAA International Conference
- 2013: Best paper—Integrated Marketing Communications track, MBAA International Conference
- 2008: University of Toledo, Kohler International Travel Grant, US$1000
- 2004: University of Toledo Research Awards and Fellowships (URAF), US$8000
- 2004: Distinguished Paper for Marketing track, Decision Sciences Institute annual conference (with Dr. Jeen-Su Lim)
- 2003: College of Business Administration Research Summer Grant, University of Toledo, $10,000.
- 2003: University of Toledo, Kohler International Travel Grant for new faculty, $1000
- 2003: Small grant from Office of Research, University of Toledo, $500.
- 1991-1992: Baruch College Graduate Fellowship (Full tuition fellowship for MBA program)
- 1990-1992: Thomas Jefferson Fellowship (United States Agency for International Development; for MBA)
- 1987-1989: National Commercial Bank Ltd. (Jamaica) Staff Scholarship
- 1982-1985: St. William Grant Scholar, Ministry of Education, Jamaica (National scholarship)
Professional Service
Editorial Board
- Psychology & Marketing
Ad-hoc Reviewer
- European Journal of Marketing
- Journal of Advertising
- Journal of Consumer Culture
- Journal of Computer-Mediated Communication
- Journal of Retailing & Consumer Services
- International Journal of Retail & Distribution Management
- American Academy of Advertising conference
Professional Memberships:
- Member, American Academy of Advertising
- Member, Association for Consumer Research (ACR)
- Member, Society for Consumer Psychology (SCP)
- Member, Beta Gamma Sigma, Business Honor Society
- Honorary Member, Pi Delta Phi, Société d’Honneur Française (French Honor Society, USA)