John B. and Lillian E. Neff College of Business and Innovation

Senior Associate Dean

Professor of Marketing and International Business

Office: Stranahan Hall 5022

419.530.2091

bashar.gammoh@utoledo.edu

scholars profile

Bio

Dr. Gammoh is the Associate Dean for Graduate Programs and Research and Professor of Marketing and International Business at The University of Toledo John B. and Lillian E. Neff College of Business and Innovation. He holds a Ph.D. in Marketing from Oklahoma State University, an MBA from the University of Jordan and a B.S. in Economics from the University of Yarmouk, Jordan. Dr. Gammoh joined The University of Toledo Department of Marketing and International Business in 2006, was promoted to Associate Professor in 2012 and Professor in 2018. Between August 2019 and July 2021, he served as the Academic Director for the MBA/E.MBA programs at Neff College of Business and Innovation. Dr. Gammoh teaches undergraduate and graduate courses in marketing strategy, brand management, consumer behavior, integrated marketing communication and international marketing. His research interests and publications are in the areas of marketing strategy, brand management and cross-cultural international marketing issues. His research has appeared in several journals such as European Journal of Marketing, Psychology & Marketing, Marketing Letters, Journal of Product & Brand Management, Journal of Personal Selling & Sales Management, Journal of Global Marketing, Journal of Services Marketing, International Journal of Electronic Commerce, Journal of Marketing Theory and Practice, Journal of Industrial Marketing, and Journal of Customer Behavior and in several national and regional conference proceedings. He serves on editorial review boards of several of the aforementioned journals. Dr. Gammoh is the recipient of several awards including Gutteridge Dean’s Excellence Award and faculty research and service awards at The University of Toledo’s Neff College of Business and Innovation.

Education

Oklahoma State University, Stillwater, Oklahoma, 2006
Doctor of Philosophy in Business Administration, Marketing
Dissertation: “Propensity to Participate in Brand Alliances: A Managerial Perspective,”
Members: Kevin E. Voss (Chair), Gary Frankwick, Karen Flaherty & Margaret White.

University of Jordan, Amman, Jordan, 2000
Master of Business Administration, Marketing

Yarmouk University, Irbid, Jordan, 1997
Bachelor of Science, Economics & Finance

Teaching

• Principles of Marketing, face to face and DL (Undergraduate).
• Buyer Behavior & Relationship Marketing, DL (Undergraduate/MIB required course)
• International Marketing, DL (Undergraduate/MIB required course) 
• Principles of Marketing Communications, DL (Undergraduate/MIB required course) 
• Direct Marketing, DL (Undergraduate/MIB elective course)
• Marketing Analysis and Decision Making, Face to face, Blended, and DL (Undergraduate/MIB capstone course)
• Strategic Marketing & Analysis, Face to face, Blended, and DL (Graduate/MBA)
• International Marketing DL (Graduate/MBA)
• Strategic Brand Management, Face to face, Blended, and DL (Graduate/MBA)
• Market Driven Strategy & Analysis, face to face, Blended (Graduate/EMBA)
• Strategic Brand Management, face to face (Graduate/EMBA)
• Strategic Brand Management, face to face (Graduate/UT-PSG MBA, Coimbatore, India)
• Strategic Marketing & Analysis, face to face (Graduate/UT-PSG MBA, Coimbatore, India)
• Strategic Marketing & Analysis, face to face and via satellite (Graduate/UT-AmCham MBA, Cairo, Egypt)

Research

In general, Dr Gammoh major research interests are in the areas of marketing strategy, brand management and cross-cultural international marketing issues. He research in the area of brand leveraging strategies (e.g., co-branding, and brand alliances) and is actively working to establish a program of research that examines these strategies from the perspectives of the consumer and the firm. In addition, his research program expands to bring branding and brand management issues into related areas such as sales management, consumer behavior, and international cross cultural marketing issues. For example, some of his research explore sales-person brand relationships and the resulting sales performance outcomes, consumer-brand interaction and the resulting emotional connections consumers develop toward their brands, and consumer reactions to global and local brand positioning strategies.

Honors and Awards

• UToledo MAC Academic & Leadership Program Fellow (2022-2023)
• Thomas Gutteridge Dean’s Excellence Award (2021)
• Neff COBI Innovation Award (2021)
• National Conference in Sales Management (NCSM) Wessex Press Best Paper Award (2021)  
• Emerald Publishing Highly Commended Paper Award (2019)
• COBI Diversity Award Nominee (2019)
• COBI Brunner Service Award (2018)
• COBI Vonderembse Research Award (2017)
• Honorary Beta Gamma Sigma Faculty Inductee (2017)
• COBI Faculty Graduate Teaching Award Nominee (2016)
• UT Faculty Excellence Award (2010-2011)
• COBI Junior Faculty Research Award Nominee (2010-2011)
• COBI Summer Research Grant recipient (2008)
• COBI Summer Research Grant recipient (2007)
• ACR Doctoral Consortium Fellow Award (2005)
• AMA Foundation Visiting Scholars Travel Grant (2003)
• CBA Deans list Award, University of Jordan (2000)
• Cairo Bank Graduate Student Achievement Award, University of Jordan (1999)