Tyler Hancock, Ph.D.
Associate Professor
Office: Stranahan Hall 3021
419.530.2199
Bio
Tyler began his career in academia as a Visiting Instructor of Marketing at the University of Southern Mississippi, teaching Principles of Marketing, Retailing Strategy, and Intro to Business Analytics. Before pursuing a career in academia, Tyler worked in B2B sales in the insurance, technology, and consulting industries. During his time in B2B sales, he excelled in developing new and current accounts by developing adaptive service pricing, creating cost containment strategies, and engaging in effective team selling. In addition to his experience in sales, he also worked in federal strategy and operations consulting. His responsibilities included providing client support through regional technology deployment initiatives, strategic planning, data analysis, and data visualizations.
Education
Mississippi State University, Mississippi
Doctor of Philosophy, Marketing
The University of Southern Mississippi, Mississippi
Master of Business Administration & Bachelors of Science, International Business
Research
Tyler’s research interests focus on the interaction of individuals and technology. His research interests include customer relationships, technology use, salesperson-technology interface, social selling, and online marketing.