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Data Analytics

Bachelor of Arts (B.A.)

Demand > supply
If you’re looking for a lucrative, in-demand career, consider a B.A. in data analytics. Data scientist has been named a top job for the past few years, and the demand far exceeds the supply.

Demand > supply
If you’re looking for a lucrative, in-demand career, consider a B.A. in data analytics. Data scientist has been named a top job for the past few years, and the demand far exceeds the supply.

Data Analytics Bachelor's Degree Overview

UToledo’s B.A. program in data analytics teaches a blend of communication and analytical  skills that will make you highly marketable in the field of data analytics.

CareerCast calls data scientist the best job of 2019. Demand far exceeds supply as more and more companies use data to drive business decisions and seek experts who can understand and manage the data.

Employers want data analysts who know how to analyze the data but who also understand the data in context and can explain it in understandable terms. This balance of skills and knowledge is the crux of our bachelor’s degree program in data analytics.

Our B.A. students combine data analytics with a subject area or concentration in the social sciences. You will:

  • Learn an industry and speak its language.
  • Gain communication skills that allow you to pitch data and make it understandable.
  • Gather and organize data from appropriate sources.
  • Be able to analyze data and do basic coding and programming.

Other UToledo Options in the Field of Data Science

UToledo has expanded its offerings in data analytics. We also offer a B.S. in data science. The B.S. program is more focused on the front end of data science — collecting and structuring data as well as analysis. There’s more emphasis on coding and programming (science and math), along with science and health data.

Other options:

  • Minors in data analytics and data science — if you want a basic knowledge of the field but data isn’t the main focus of your major
  • B.S. in Mathematics with a concentration in data science
  • Master of Applied Business Analytics — a graduate degree that allows you to pair data science with a business discipline, such as accounting, finance or marketing

Data Analytics Bachelor's Degree Highlights

Learning in context. Learn about data in the context of social science — public policy, economics or another concentration of your choosing. The courses you take in these areas allow you to do more appropriate and better analysis within the context of that field.

Experiential learning. You won’t just sit and listen to lectures. Our classes focus on problem solving, too.

Unique courses.

  • Data visualization — Learning to present data in a visual, understandable way will make you more marketable.
  • Data ethics —  Our philosophy faculty members help you explore ethical issues commonly faced by data analysts.

Interdisciplinary program. Faculty from mathematicians and computer scientists to philosophers and artists teach courses. Although our B.A. program is more social science-oriented, you also will get exposure to health and natural science data as well. This broader focus gives you a greater perspective.

Flexibility. UToledo is a comprehensive university with more than 230 degree programs.

  • Concentrations. Choose an area of interest from a wide array of subjects, with the help of your advisor.
  • Dual majors. Consider combining your B.A. in data analytics with another major ? political science, communication or another field. This is great preparation for graduate school.

Academic support. We want you to succeed. We offer tutors specific to the program.


Career Opportunities

The Bureau of Labor Statistics reports that demand for qualified data scientists is growing much faster than the average for all professions.

LinkedIn called data scientists the most promising job in the U.S. in 2019. It was the no. 1 Best Job in America for the past three years, according to Glassdoor.

Median annual salaries range from $114,000 to $130,000.

A B.A. in data analytics will make you a good candidate to work for small businesses, local governments or grant-funded agencies who rely on data to receive and keep grants.

Some of the top industries hiring data analysts include:

  • Marketing
  • Financial
  • Consulting
  • Finance
  • Healthcare
  • Media
  • Pharmaceuticals
  • Automotive
  • Telecommunications
  • Energy
  • Biotechnology

Data Analytics Bachelor's Degree Plan of Study

Required classes include: Econometrics, Geographic Information Systems, Database-Driven Websites, and the Data Analytics Proseminar.


View Plan of Study

Research Opportunities

UToledo fully commits to offering research opportunities to undergraduates. You will benefit from working with expert faculty and gaining practical, marketable skills.

Our faculty in the data analytics bachelor’s degree program comes from many disciplines. Many have expertise in data science, including our professors in economics and geography.


Want More Information?


Data Analytics Bachelor's Degree

4-year program

Program Availability

 On Campus
* Also available as a minor

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Department
College of Arts and Letters
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Last Updated: 1/27/2023