Marketing is the most popular major in The University of Toledo's accredited College of Business and Innovation. Marketing graduates have an
job placement rate.
Marketing is the most popular major in UToledo’s accredited College of Business and Innovation. The business college is consistently named one of the country’s best business schools.
How do you make your product or service stand out from the competition? That’s what UToledo marketing majors learn through hands-on projects, internships and community collaborations. Students in the bachelor’s marketing program study consumers, product design and quality, pricing, channels of distribution and advertising. They learn about the latest business trends and how to respond quickly and effectively to change.
“With my education and experience from The University of Toledo and the Department of Marketing and International Business, not only am I able to compete with individuals from Ivy League schools when working for influential companies in marketing and sales, but I also feel I’ve had a competitive advantage to surpass them. Thirty years later, I’m still impressed with UToledo’s award-winning faculty, networking opportunities and business connections.”
Susan (Dembowski) Shultz, senior lecturer, The University of Toledo
BBA in marketing ’85, MBA in industrial relations ’87
Coursework for UToledo's marketing bachelor’s degree program is highly professional, with a focus on hands-on projects and involvement with the Toledo business community.
Marketing faculty has strong ties to local and global business communities. 85% of undergraduate marketing majors find internships, which often lead to full-time jobs.