Undergraduate Programs

Marketing is the most popular major in UToledo’s accredited College of Business and Innovation. The business college is consistently named one of the country’s best business schools. 

How do you make your product or service stand out from the competition? That’s what UToledo Marketing majors learn through hands-on projects, internships and community collaborations. Students in the bachelor’s Marketing program study consumers, product design and quality, pricing, channels of distribution and advertising. They learn about the latest business trends and how to respond quickly and effectively to change.

Top Reasons to Study Marketing at UToledo

  1. Unparalleled career support.
    The Business Career Programs office in UToledo’s College of Business and Innovation works with more than 500 companies. About 85% of marketing majors get internships that often lead to full-time jobs after graduation. UToledo marketing grads have an 85% job placement rate. 
  2. State-of-the-art facilities and technology.
    The Savage & Associates Business Complex houses classrooms and five action learning labs. Marketing students have access to a 24/7 computer lab and free rental laptops.
  3. Hands-on learning.
    Marketing bachelor’s degree students learn through service activities, research and UToledo’s outstanding relationships with the regional business community. 
  4. Faculty with real-world experience.
    The Department of Marketing and International Business has two Fulbright Research Scholars on faculty.
  5. Keep up with the latest business trends.
    UToledo continually adds new majors and courses in emerging business areas. Students study digital marketing, professional sales, sports marketing and more.
  6. Leadership skills.
    Make yourself more marketable. Add our leadership minor and learn what it takes to be an effective leader.
  7. Networking.
    The professionals on UToledo’s marketing advisory board hail from companies ranging from Eaton to Chick-fil-A.
  8. The practical experience employers want.
    Business students apply what they learn in the classroom to real life through the REAL Connection program. Students build resumes through experiences from business book clubs and job shadowing to service learning and membership in clubs and organizations.
  9. Active student groups.
    Marketing majors are some of the most active students on campus. UToledo's student chapter of the American Marketing Association has been recognized as one of the best 25 chapters in the world.
  10. Options.
    Double major or minor in a related business field such as professional sales, digital marketing or international business. Check out COBI's additional undergraduate degree programs.

Meet Ricardo Flores

'23, Bachelor of Business Administration in Marketing

“My principles of marketing class showed me that I can change the perception of a product or a business through marketing material, like emails or signage. I can help people or help a business by changing how things are worded or presented.”

Read More

What jobs can I get with a Marketing degree?

  • Advertising specialist
  • Brand marketing coordinator
  • Communications specialist
  • Market researcher
  • Marketing analyst
  • Marketing director
  • Product marketing manager
  • Promotions coordinator
  • Web account executive

Hands-On Learning Opportunities

At UToledo, we take you beyond the textbooks and the four walls of a classroom. These real-world experiences are what help our graduates gain professional skills and land jobs.


Finding an internship is easy thanks to UToledo’s robust community partnerships with companies and organizations around the region. Dive into unique opportunities that prepare you to launch your career.

Marketing faculty has strong ties to local and global business communities. 85% of undergraduate marketing majors find internships, which often lead to full-time jobs.


  • Marathon Oil and Marathon Petroleum
  • Owens Corning
  • ProMedica
  • Victoria’s Secret
  • Tenneco
  • Rudolph Libbe, Inc.
  • Viacom Media Networks


UToledo is known for its undergraduate research opportunities. Start as early as your freshman year. Work with faculty who enjoy collaborating with students.

undergraduates received research funding (2022)
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Our Office of Undergraduate Research can:

  • Connect you to faculty mentors and projects
  • Help you find funding
  • Help you present your research at conferences and other events

Study Abroad

Travel, experience new cultures and meet new people — all while earning college credit.

UToledo's Education Abroad Office can help you find the perfect opportunity. You can apply for grants, scholarships and financial aid to help fund study abroad.

  • Semester at Sea
  • Short-term, summer and faculty-led trips
  • Direct exchange programs with other universities
  • Teach English abroad
  • Global health program (med student clerkships)
  • Rocket Kids (work with youth around the world)

Rocket Kids Semester

The Rocket Kids program offers University students a fall, spring or summer semester internship providing recreational programming to U.S. military youth while experiencing the world in locations such as Germany, Italy, Belgium and The Netherlands.

Rocket Kids interns will gain practical experience in programming, leadership, health and wellness, creative arts, performing arts, cultural and literary arts, team and individual sports, adventure and outdoor recreation and STEM education.

Learn more

On-campus and Part-time Jobs

  • Learn skills that prepare you for a career after graduation.
  • Build your resume.
  • Earn money.

If you want to work, there are plenty of opportunities on campus and at businesses near campus. If you demonstrate financial need, you may qualify for the federal work-study program.

Student Organizations

Our most successful students get involved.

UToledo has 400+ student organizations that will help you:

  • Make friends.
  • Build your resume.
  • Network.
  • Be a leader.
  • Serve your community.
  • Have fun!

Tuition and Scholarships

Most new students don't pay full price. 94% of new UToledo students receive scholarships or other state and federal aid.

Keep in mind: Your cost will vary by college, program and a host of other options. This is the average amount full-time students pay per year.

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Tuition and Fees

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Room and Meal Plan

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per year

How to pay for collegeInternational Student - How to Pay for College

Choose Ohio First scholarship

Ohio residents who have been accepted into this STEM program are eligible for the Choose Ohio First scholarship — a four-year, renewable scholarship.

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Choose Ohio First Scholarship

Honors College

The Jesup Scott Honors College at The University of Toledo offer our best and brightest the resources and opportunities needed to unlock your fullest potential. Whether you aspire following graduation to cure disease, innovate technology, advance statecraft, redefine markets, or express creatively, together we can fuel vibrant and promising tomorrows.

Honors students come from a variety of countries, backgrounds and cultures. While we may bond over a tough class, our differences make us blossom.

Honors students talking with an Honors professor on the steps of the Toledo Museum of Art

Benefits of Honors

The Honors College is a community of academically gifted students from all majors on campus. Students take unique Honors classes taught by dedicated Honors faculty and complete an Honors thesis or capstone project in their major, earning the Honors medallion at graduation within their normal program of study. Honors students are challenged to think more deeply and broadly about what they learn. With special academic, cultural, and professional development opportunities, their education extends beyond the classroom.

Honors students can also choose exclusive housing in the Honors Academic Village or the historic McKinnon, Scott and Tucker Halls.

Explore more about what the Honors College can offer you as a budding professional, inquisitive scholar, and engaged person.






Visit Campus

A campus visit is the best way to figure out if UToledo is a great fit for you.

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Last Updated: 12/1/23