Bachelor of Arts in Communication
The Department of Communication and Media offers a comprehensive, hands-on Bachelor of Arts in Communication degree program to help you achieve academic and personal success.
If you pursue a bachelor's degree in communication at UToledo, you'll gain skills and real-world experience that will help you in your future. Our faculty and experienced professionals teach a wide variety of courses, including media writing, social media, interpersonal communication, public relations theory and practices, presentations, health communication, visual communication, digital design, cultural diversity, and event planning, among others.
You'll find this degree is flexible to your needs and goals.
- Available On Campus and 100% Online
- 4 areas of concentration in which to major
- Also available as a minor
Areas of Study/Concentration
Media Communication
Learn skills in
- using high-end camera equipment
- producing and edit video/audio
- live sports production
- creating content for radio and podcasting
- directing news programs
Digital Communication
Learn skills in
- creating professional digital media content
- designing for web
- navigating social media platforms in personal and professional contexts
- creating social media campaigns
Interpersonal Communication
Learn skills in
- communicating successfully in personal and professional settings
- analyzing and improving communication behaviors
- navigating culture, gender, ethnicity in diverse interactions
Organizational and Strategic Communication
Learn skills in
- writing press releases for print and online media
- event planning
- creating strategic public relations campaigns
- speech writing and persuasive oral presentations
Sample Courses by Concentration
Media Communication
Courses:
- Audio Production I, II
- Live Sports Production
- Media Writing I, II
- Media Producing and Performance
- Multimedia Journalism
- Single Camera Production
- TV Studio Production
Digital Communication
Courses:
- Digital Design for Media
- Integrated Media
- Multimedia Newswriting
- Photo Journalism
- Social Media I, II, III
- Storytelling in Public and Private Spaces
- Visual Communication I, II
Interpersonal Communication
Courses:
- Cultural Diversity in Communication
- Family Communication
- Gender, Culture & Communication
- Health Communication
- Interpersonal Communication
Organizational and
Strategic Communication
Courses:
- Crisis & Conflict in Organizations
- Organizational Communication
- Public Relations Campaigns
- Professional Business Communication
- Special Event Planning
Certificates
We also offer certificates! These are credentials that help you add a communication skill set to your repertoire, while pursuing your passion. Students are awarded a certificate after taking 9 credits of related coursework in a specific area.
- Audio Production Communication Certificate (COMING SOON!)
- Media Production Communication Certificate
Communication and Media Opportunities
Students earn real-world experience producing broadcast television shows and sporting events as well as working in campus radio and in the live production video truck. Students are trained on digital audio and video, DV cameras and equipment, and the product facilities in our HD television studio. Our experienced faculty also aim to help students develop disciplined and critical thinking and analysis.
Want to shadow our ESPN sports production team? Check out our Live Sports - Behind the Broadcast shadowing program for prospective Communication students.