social media competition examples
The set of hashtag's (ie: #unboxingutisc #3m …or #other sponsors) are important so UTISC can track students' posts and know which social media competition(s) they are entering and if students have earned engagement points. Without the hashtags, UTISC would have to scroll through each students’ LinkedIn activity, which is not feasible. Having a set of hashtags helps to narrow the feed down to UTISC and 3M (or other sponsors) instead of all of the other employees, customers, influencers, etc who are hashtagging 3M (or other sponsors).
See below for a few examples.
Example of student entering the International Paper and Best Caption competitions and earning 0.50 engagement points for having a sponsor related post.
Example of student entering the 3M, Fastenal, Best Caption, and Most Artistic Picture competitions and earning 1.00 engagement points for having a sponsor related post (for 3M and Fastenal).