University of Toledo Invitational Sales Competition (UTISC)

Contestant Information

Make your mark to get on the talent radar of top companies who are interested in more than just your graduation date. Smart companies are recognizing that younger college students have the skills, coachability, and confidence, and they want to find tomorrow’s super stars today. Amazing internships and networking opportunities await!

  • Compete in the division that matches your experience - Sophomore/Freshman Division or Junior Division (based on higher education hours going in to the UTISC). No Seniors allowed!
  • Develop your skills and network
  • Interview with top companies

See the top universities that are competing

Student Registration

Students can attend the UTISC as either a competitor, alternate, or peer coach.  Each university team will be comprised of 1 junior and 1 sophomore/freshman so they have representation in both the Junior Division and Sophomore/Freshman Division of the UTISC.  Alternates must also be juniors, sophomores, or freshmen.  Peer coaches can be seniors through freshmen.  Status will be based on higher education hours going in to the UTISC.

Student Registration and resumes are due January 29, 2021.

For complete details on important dates, agenda, and making connections in the online format, please visit our Logistics page.

SElling Scenario

Students will be selling 3M™ 775L Cubitron™ II Discs and the clean sanding system.   3M™ 775L Cubitron™ II Discs and the clean sanding system are 3M Science, Applied to Life and have revolutionized the industry with their Precision Shaped Ceramic Grain.  The triangular shaped ceramic mineral is designed to slice through the substrate, rather than gouging or “plowing” like conventional abrasives, resulting in a disc that cuts up to 37% faster and lasts up to 3x as long as conventional abrasives (when using the 3M clean sanding system).  3M has been a technological leader in abrasive technology for over 100 years. The Cubitron II brand was introduced in 2009.

To help students develop a stronger understanding of how selling interactions vary based on buying role within an organization and channel involvement, rounds of the competition will focus on interactions with those various roles.

The profiles for Round 1, Wild Card, Quarter Finals, and Semi Finals will be emailed to the university coaches in advance of the UTISC.  A change to the social style, needs, and/or objections could occur for Wild Card.  Reset information to help students confirm and fill in information from the previous round will be shared in the Holding Room when a student checks-in so each student has the same amount of time to view the information.  The profile for Finals will be distributed shortly after the Finalists are announced.  The profile will be passed out in waves to ensure that each Finalist has the same amount of time to prep before he/she role plays.  The buyer could be any role or company related to the profile's situation.  

Role plays will be 15 minutes.

Judges will use the following evaluation sheet.  Competitors will receive their evaluation sheets at the end of the competition.  Judges will be a combination of corporate and faculty, and faculty will not judge students who are from their own university.

Student Preparation

Go to the UTISC Showcase and click on the Preparation channel to see the product, demo, industry, sample role play videos, and special topic webinars.  There are also videos on the UTISC workflow and general university prep.

  • Special topic webinars offered live and on-demand that cover coaching, selling in a channel, buyer roles, personal branding, networking online, and more to help you prepare for all your UTISC connections and your future sales career. 
  • All UTISC role plays (each year has its own channel, please check with your faculty coach for your university's login)

A more complete 3M™ 775L Cubitron™ II Discs Overview that will be critical to preparation is included in the Prospect Profile that has been emailed to the universities. 

Keeping university teams fed and focused is important!  Food delivery e-allowances through Grubhub are provided.

Social Media Competition

Gift boxes with sponsor and UTISC swag are going to the 36 universities (100+ students) along with instructions on the social media competition. 

Most sponsors (Blue through Product) will have their OWN award to give for this connection element.  Sponsors will each choose the student who best captured their company’s employer brand.  General awards will be given for best caption, most sponsor logos in the picture, most artistic picture, etc. 


  • Sponsors ship promotional items to UToledo/ESSPS to arrive no later than February 10, 2021
  • Universities receive the gift boxes (includes instructions) the week of February 15, 2021
  • Students watch on-demand webinar on social media unboxing and review sponsor websites and profiles - anytime
  • Students participate in sponsor info sessions and/or call-ins (sponsors choose the format) to learn more about the employer brand and company during the week of February 15, 2021
  • Students post unboxing pictures on LinkedIn that include effective captions and hashtags (#yourcompanynamehere and #UnboxingUTISC) that communicate their understanding and appreciation of the sponsors and UTISC.  Posting period is February 22 (M) - February 24 (W), 2021
  • Sponsors select winners at the end of February 24 (W) and announce their company's winner on February 25 (R) at the UTISC Welcome.  See Prizes section below for details on the prizes. 
  • Competitors and Alternates are both eligible to compete in this portion


Travel around the world or US with a private group online experience through Airbnb that is interactive and fun.  Students and select sponsors (tickets vary by sponsor level) use the UTISC entertainment menu to sign-up for an experience.  Experiences happen using Zoom and could include Olympic motivational speaker, touring Toyko or Paris, a coffee masterclass, funny historical game, magic, tracking an infamous killer in England, and more!

Semi Finalists will be announced immediately prior to the entertainment



Role Play

Cash prizes in BOTH divisions!  Trophies for all Semi-Finalists!  Certificates for all competitors!  Top 10 Team plaques!

Champion - $1,000
Runner-up - $750
3rd - $500
4th - $250
5th - $250
6th - $250


Social Media

Product Sponsor Winner - $250
Rocket Sponsor Winners - $250
Glass Sponsor Winners - $200
Blue Sponsor Winners - $100
General Winners - $100

Participating Universities 2021 (*confirmed)

Asbury University*
Aurora University*
Baylor University*
Bowling Green State University*
Central Michigan University*
Eastern Michigan University*
Florida State University*
Georgia Southern University*
Indiana State University*
Kansas State University*
Kent State University*
Morehouse College*
North Carolina A&T State University*
Oregon State University*
Plymouth State University*
Purdue University*
Southern New Hampshire University*
St. Catherine University*
Temple University*
Tuskegee University*
University of Cincinnati*
University of Dayton*
University of Minnesota*
University of North Alabama*
University of Texas at Dallas*
University of Toledo*
University of Wisconsin Eau Claire*
University of Wisconsin Whitewater*
University of Wyoming*
Utah State University*
West Virginia University*
Western Michigan University*
Winona State University*

For additional details, please contact ESSPS Director, Deirdre Jones, at 419-530-2978 or

Last Updated: 2/20/21