University of Toledo Invitational Sales Competition (UTISC)

Contestant Information

Make your mark to get on the talent radar of top companies who are interested in more than just your graduation date. Smart companies are recognizing that younger college students have the skills, coachability, and confidence, and they want to find tomorrow’s super stars today. Amazing internships and networking opportunities await!

  • Compete in the division that matches your experience - Sophomore/Freshman Division or Junior Division (based on higher education hours going in to the UTISC). No Seniors allowed!
  • Develop your skills and network
  • Interview with top companies

University Invitations

Universities receive either a Full Access or Development invitation:

  • Full Access - 36 universities who will bring competitors (role play and social media) and possibly alternates and/or peer coaches
  • Development - up to 10 universities who will bring learners and competitors (social media).  Possible upgrade to full access if a full access university can no longer participate.

A select group of high school students will be at UTISC to observe.

UTISC is likely to have 120-170 students not including the 50+ students who are helping to run UTISC!

See the top universities that are competing

utisc student roles

Student Registration

Students can attend the UTISC as either a competitor, alternate, peer coach, learner, or observer.  Roles and travel reimbursements are based on the type of invitation their university receives.  Each Full Access university team will be comprised of 1 junior and 1 sophomore/freshman so they have representation in both the Junior Division and Sophomore/Freshman Division of the UTISC role plays.  Competitors in the role plays cannot be former UTISC finalists.  Alternates and Learners must also be juniors, sophomores, or freshmen.  Peer coaches can be seniors through freshmen.  Observers are high school students.  Status will be based on higher education hours going in to the UTISC.

UTISC is onsite for all full access universities.  Development universities may choose to be online and if online, they will only be able to engage in the social media competition and development blocks (select blocks).  Full access universities who can no longer participate onsite will have their competitor(s) replaced with full access university alternates or development universities who want to upgrade to full access.  The alternate lottery and upgrade of development universities will only take place if the full access university does not have any alternates of the needed division or if their entire team cannot be onsite.  A full access university who can no longer participate onsite can still participate as a development university who elects to be online and have their students do the social media competition and development blocks (select blocks). 

Student Registration and resumes - Full Access are due January 27, 2023.

Student Registration and Resumes - Development are due January 27, 2023.

For complete details on important dates, agenda, and travel, please visit our Logistics page.

For complete details on making connections, please visit our Making Connections page.

Selling Scenario and Advancing in the Role Play Competition

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To help students develop a stronger understanding of how selling interactions vary based on buying role within an organization and channel involvement, rounds of the competition will focus on interactions with those various roles.  There is also a team element as the information that the Junior and the Sophomore/Freshman competitors each uncover with their respective Round 1 buyers will be used in Finals. 

Example below:

  • Round 1 Sophomore/Freshman with Purchasing Manager
  • Round 1 Junior with Safety Lead
  • Finals (both divisions) with Director of Operations

The profiles for Round 1 will be emailed to the university coaches in advance of the UTISC.  

The profile for Finals will be distributed at two times on Friday and will include reset information to help level set matters for all the competitors.  What time a university receives the Finals profile is determined by how engaged the university is with the sponsors.  Universities whose competitors are fully engaged (see points below) will receive the Finals profile at the end of the Career Fair (approx 6:15pm).  The remaining universities will receive the Finals profile towards the end of the entertainment when the Finalists are announced.

Half of the competitors will make it to Finals.  Advancement, bracket, and points earned is determined by the competitor's finish in Round 1.

  • 1st place in Round 1 = Gold Bracket Finals
  • 2nd place in Round 1 = Silver Bracket Finals
  • 3rd place in Round 1 = Bronze Bracket Finals

Role plays will be 15 minutes.

Judges will use the following evaluation sheet.  Competitors will receive their evaluation sheets at the end of the competition.  Judges will be a combination of corporate and faculty, and faculty will not judge students who are from their own university.

Social Media Competition

Students will collect sponsor swag onsite at the UTISC Career Fair and will use it in their LinkedIn posts during the posting period. 

Most sponsors (Blue through Product) will have their OWN award to give for this connection element.  Sponsors will each choose the student who best captured their company’s employer brand.  General awards will be given for best caption, most artistic picture and video, etc. 

See complete details on the Social Media Competition 

Student Preparation

Go to the UTISC Showcase and click on the Preparation channel to see the sample role play videos and special topic webinars.  There are also videos on the UTISC workflow and general university prep.

  • Special topic webinars cover coaching, selling in a channel, buyer roles, personal branding, and more to help you prepare for all your UTISC connections and your future sales career. 
  • All UTISC role plays are login protected (each year has its own channel, please check with your faculty coach for your university's login)

A more complete 3M eLearning  platform on 3M™  Secure Click™ HF-800 that will be critical to preparation is included in the Prospect Profile that will be emailed to the universities in December or early January. 

 The UTISC Connectionssite also has information on workflow, links, and sponsor profiles.

Making Connections

Students will be making connections throughout the entire UTISC with the Development Blocks, Career Fair, Coaching/Interviewing Sessions, Social Media Competition, and more. 

Engaging with sponsors impacts timing to receive the profile for Finals, team awards, and travel reimbursement.

Learn more on all the impactful ways to make connections.




Role Play

Cash prizes in BOTH divisions and ALL brackets!  Trophies for all Finalists!  Certificates for all competitors! 








Champion $750 $500 $250
Runner-Up $500 $250 $100
3rd Place $250 $100 $100
4th Place $250 $100 $100
5th Place $250 $100 $100
6th Place $250 $100 $100


Social Media

Product Sponsor Winner - $250
Rocket Sponsor Winners - $250
Glass Sponsor Winners - $200
Blue Sponsor Winners - $100
General Winners - $100


Career Fair

Prizes TBD!


Team Awards - Top 10

Announced shortly after UTISC and determined by a combination of points from the role play competition and engagement in the social media competition, career fair, development blocks, and coaching/interviewing sessions.  Top 10 teams all receive plaques.  Team points from engagement and faculty showing up to judge also impact travel reimbursements.  Point breakdown below.

Points at UTISC

UTISC is more than just a role play competition, and students will be participating in development blocks, career fair, coaching/interviewing sessions, and a social media competition. 

Universities’ competitors earn points on their performance in the role play and in engaging the sponsors.

Role play placements determine the points and advancement for the role play competition.  These are the same points per round as before.

  • 1st place 10 points – advance to finals in Gold Bracket
  • 2nd place 9 points – advance to finals in Silver Bracket
  • 3rd place 8 points – advance to finals in Bronze Bracket
  • 4th place 7 points – no advancement
  • 5th place 6 points – no advancement
  • 6th place 5 points – no advancement

Max role play points for a university would be 40 points (both competitors are 1st in their rooms for round 1 and finals).

Min role play points for a university would be 10 points (both competitors are 6th in their rooms for round 1 and don’t advance).

Engagement points are earned before, during, and after UTISC and help universities by:

  • Earning early access to the finals profile
  • Boosting points towards the team award
  • Receiving full travel reimbursement

Engagement is the “recipe for success”!

Engagement Point Type

# Points per Interaction

# of Interactions Required per Competitor Student

Target Points (based on 2 competitor students)

Needed for Early Access to Finals Profile*

Factor for Team Award

...determined the day after the Social Media Competition ends

Needed for Full Travel Reimbursement*

...sliding scale otherwise

Development Block 1 4 8 Yes Yes Yes
Career Fair 1 5 10 Yes Yes Yes
Coaching/Interviewing Session 1 2 4 Only 1 session each Yes Yes
Social Media Competition 0.50 1 1 No Yes Yes
Total   12 23      


  • *Each competitor student must meet their individual engagement requirement in order for their team to earn early access to the finals profile and full travel reimbursement
  • Competitor students can earn more than the required engagement points.  All engagement points that a competitor student earns counts towards the team award.
  • Tracking for development blocks, career fair, and coaching/interviewing sessions done via QR code scans.  QR codes are unique to each sponsor and engagement element and can only be scanned once per student.
  • Social media will be measured by using the # for the sponsor and having a post that talks about the sponsor (thanking them for being a sponsor, buyer, coach; attractive career opps; etc). Cannot be a generic “so excited to be here” with a sponsor # thrown in.  Each sponsor # only counts once.
  • Engagement points, like role play points, will be visible in CARLOS.  There will be additional reports to see engagement points by student and total (role play + engagement) points for each university.  The reports will be totals and not publicly disclose which companies the students interacted with.

Participating Universities 2023

*confirmed, f - full access, d - development, invitation types

Asbury University*f
Aurora University*f
Baylor University*f
Bowling Green State University*f
Central Michigan University*f
Clemson University*f
Duquesne University*f
Eastern Michigan University
Elon University*f
Florida State University*f
James Madison University*f
Hocking College*d
Kansas State University*f
Kent State University*f
Metropolitan State University of Denver*f
Morehouse College*f
North Carolina A&T State University*f
Purdue University*f
Saint Mary's College*d
Southern New Hampshire University*f
St. Catherine University*f
University of Cincinnati*f
University of Dayton*f
University of Iowa*f
University of Minnesota*f
University of Minnesota Duluth*f
University of North Alabama*f
University of North Carolina Wilmington*f
University of Texas at Dallas*f
University of Toledo*f
University of Wisconsin Eau Claire*f
University of Wisconsin Whitewater*f
Utah State University*f
Washington State University - Pullman*f
West Virginia University*f
Western Michigan University*f
Winona State University*f

For additional details, please contact ESSPS Director, Deirdre Jones, at 419-530-2978 or

Last Updated: 2/6/23