Toolkit
Brand
In 2019, The University of Toledo launched a new brand featuring the tagline "Fueling Tomorrows" with bold and confident images, typography and messaging that represents the positive momentum on campus and the strength of the University's future potential.
The new brand sets The University of Toledo apart in the competitive higher education market by embracing a set of core attributes that were developed during the past two years with market research and collaborative input from administrators, faculty, students and alumni. These brand attributes — focused, determined, inquisitive, supportive, innovative, community-minded and impactful — are integral in the University's new brand.
The brand embraces a new mobile-first design to the website, a modern and modular approach for marketing materials and a new confident and conversational voice in communications from and about the institution. It does not change the logo or the midnight blue and gold colors that are well-established pillars of the UToledo brand.
Employee Resources
Use these tools and templates in University email communications, presentations and documents.
Excel
Brand colors are added to this Microsoft Excel template.
Presentations and Posters
These Microsoft Office PowerPoint templates include brand colors and multiple layout options for your poster or presentation.
Download Presentation TemplateDownload Poster Template
Mascots
Complete the request form to book UToledo mascots Rocky and Rocksy for community events and private parties.
News and Media
We can help you share your story with the community and beyond.
Submit your news ideaView News ReleasesMeet our expertsLearn more
Photography
View photo databaseRequest Photo ShootDownload release formLearn More
Trademarks and Licensing
Preferred Suppliers of Promotional ProductsDownload license application Buy Rocket merchandiseLearn More
Video
Request a VideoVisit UToledo's YouTube
Virtual Meeting Backgrounds
Main Campus
Main Campus
HSC
HSC