University Marketing and Communications



In 2019, The University of Toledo launched a new brand featuring the tagline "Fueling Tomorrows" with bold and confident images, typography and messaging that represents the positive momentum on campus and the strength of the University's future potential.

The new brand sets The University of Toledo apart in the competitive higher education market by embracing a set of core attributes that were developed during the past two years with market research and collaborative input from administrators, faculty, students and alumni. These brand attributes — focused, determined, inquisitive, supportive, innovative, community-minded and impactful — are integral in the University's new brand.

The brand embraces a new mobile-first design to the website, a modern and modular approach for marketing materials and a new confident and conversational voice in communications from and about the institution. It does not change the logo or the midnight blue and gold colors that are well-established pillars of the UToledo brand.

View Brand Guide

Employee Resources

Use these tools and templates in University email communications, presentations and documents. 


Create email signature


Brand colors are added to this Microsoft Excel template.

Download Excel Template 

Presentations and Posters

These Microsoft Office PowerPoint templates include brand colors and multiple layout options for your poster or presentation.

Download Presentation TemplateDownload Poster Template

News and Media

We can help you share your story with the community and beyond. 

Submit your news ideaView News ReleasesMeet our expertsLearn more


View photo databaseRequest Photo ShootDownload release formLearn More

Trademarks and Licensing

Preferred Suppliers of Promotional ProductsDownload license application Buy Rocket merchandiseLearn More


Request a VideoVisit UToledo's YouTube

Virtual Meeting Backgrounds

main campus centennial mall aerial shotMain Campus

Ritter Planetarium and University hall aerial photo at sunriseMain Campus

Image of UTMC main buildingHSC

Image of the Simulation Center buildingHSC


View Training and ToolsRequest HelpLearn More

Last Updated: 6/5/23