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Celebrating March Madness and the impact of college hoops

March 26, 2013

On the March, 2013 edition of "The Relevant University," host Larry Burns, vice president for external affairs at The University of Toledo, embraces March Madness and explores how success in the NCAA college basketball tournament translates into brand recognition for the institution.

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In this month's episode:


University of Toledo Rockets logoTod Kowalczyk, head UT Men's Basketball Coach, talks about collegiate athletics as an important part of the student experience.

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Gonzaga University logoKris Kassel, associate athletic director of external operations at Gonzaga University, explains how deep runs in the NCAA tournament have brought name recognition to the small school in Washington.

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Palace Sports and Entertainment logoCharlie Metzger, executive vice president and chief marketing and communications officer for Palace Sports and Entertainment, shares the details of hosting NCAA tournament games.

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University of Toledo Medical Center logoDr. Khaled Shahrour, assistant professor of urology at The University of Toledo Medical Center, provides information about the significant increase in a specific medical procedure for men each year right before the tournament.

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Last Updated: 3/23/15