Celebrating March Madness and the impact of college hoops
March 26, 2013On the March, 2013 edition of "The Relevant University," host Larry Burns, vice president for external affairs at The University of Toledo, embraces March Madness and explores how success in the NCAA college basketball tournament translates into brand recognition for the institution.
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In this month's episode:
Tod Kowalczyk, head UT Men's Basketball Coach, talks about collegiate athletics as an important part of the student experience.
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Kris Kassel, associate athletic director of external operations at Gonzaga University, explains how deep runs in the NCAA tournament have brought name recognition to the small school in Washington.
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Charlie Metzger, executive vice president and chief marketing and communications officer for Palace Sports and Entertainment, shares the details of hosting NCAA tournament games.
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Dr. Khaled Shahrour, assistant professor of urology at The University of Toledo Medical Center, provides information about the significant increase in a specific medical procedure for men each year right before the tournament.
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The Relevant University on News/Talk 760 WJR
Larry Burns is the host of The Relevant University. Mr. Burns, a native of Detroit, graduated in 1978 from Central Michigan University with a Bachelor of Science Degree. As the Vice President for External Affairs at The University of Toledo, Mr. Burns is actively engaged in building relationships between the University and the immediate Toledo and greater world communities. In The Relevant University, Mr. Burns will explore the critical role higher education plays in our world. Contact The Relevant University at therelevantuniversity@utoledo.edu

The Relevant University - Archive of broadcasts
- The future of medical education in evolving health care environment : September 24, 2013
- Back to school for a great 2013-14 academic year : August 27, 2013
- Marathon Classic LPGA tournament shines spotlight on Toledo : July 23, 2013
- Importance of partnership and collaborations : June 25, 2013
- The finances behind higher education : May 28, 2013
- Navigating the ever changing world of digital media : April 23, 2013
- Celebrating March Madness and the impact of college hoops : March 26, 2013
- Embracing the arts through education and community engagement : February 26, 2013
- Connections between Motor City and Glass City from 2013 NAIAS : January 29, 2013
- Innovation in education keeps colleges relevant : December 20, 2012
- Experiential learning increasingly important for college students : December 3, 2012
- Improving patient care at academic medical centers : October 23, 2012
- Advancing knowledge through university research : September 25, 2012
- Branding Toledo as the heart of new manufacturing : August 29, 2012
- More adult students return to college campuses : July 24, 2012
- Support for women athletes on 40th anniversary of Title IX : June 26, 2012
- Toledo’s connections to China and international partnerships : May 22, 2012
- College graduation and what’s next for Class of 2012 : April 24, 2012
- Value of philanthropic support for higher education : March 27, 2012
- Government support for quality education : February 25, 2012
- Advances in the auto industry from 2012 NAIAS : January 24, 2012
- The value of a college degree : December 27, 2011
- Competition to recruit college students : November 22, 2011
- Sports medicine training to keep athletes healthy and safe : October 25, 2011
- The importance of university-community partnerships : September 27, 2011
- Higher education’s impact on economic development : August 23, 2011
- The role of collegiate athletics : July 26, 2011
- Presidential perspectives on staying relevant : June 28, 2011
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