The University of Toledo

Marketing Concentration

Concentration in Marketing

Students can customize their own individualized “tracks” by selecting any three MBA Marketing electives to suit their career goals.  These new concentrations will be offered starting in the fall 2007 semester.  Depending on demand, courses will also be offered during summer sessions.

Track 1: Sales Leadership

Required:

• MKTG 6240 – Sales Force Leadership & Strategy
• MKTG 6250 – Strategic Account Management

Select one of the following (in order of preference):

• MKTG 6140 – Customer Relationship Marketing
• MKTG 6220 – Integrated Marketing Communication

Track 2: CRM and Marketing Intelligence

Required:

• MKTG 6140 – Customer Relationship Marketing
• MKTG 6150 – CRM Analytics & Intelligence Driven Customer Strategy

Select any one of the following:

• MKTG 6330 – Applied Marketing Research
• MKTG 6230 – Digital Marketing Processes & Virtual Value Network
• MKTG 6220 – Integrated Marketing Communication

Track 3: Marketing Management

Select any three (3) from the following:

• MKTG 6140 – Customer Relationship Marketing
• MKTG 6220 – Integrated Marketing Communication
• MTKG 6230 – Digital Marketing Processes and Virtual Value Network
• MKTG 6240 – Sales Force Leadership & Strategy
• MKTG 6310 – Managing Innovation and Product Commercialization
• MKTG 6320 – Strategic Brand Management
• MKTG 6330 – Applied Marketing Research

MKTG 6400 – International Marketing