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COBI Professor, Paul Hong Releases New Book

Dr. Paul Hong, Information Operations and Technology Management Professor and UT's College of Business and Innovation has co-authored a new book that was released on December 19th, 2011. Below is some information about the book.

Building Network Capabilities in Turbulent Competitive Environments: Practices of Global Firms from Korea and Japan (Resource Management)

PaulHongBook

Since the start of the recent financial crisis, as most global firms struggle to remain competitive, an increasing number of Korean and Japanese firms have experienced an amazing rate of growth and expansion. Although academic researchers and business leaders in the United States, China, Brazil, India, and Europe seek out the secrets to these businesses’ success, little is known about their business practices.

Supplying an insider’s perspective, Building Network Capabilities in Turbulent Competitive Environments: Practices of Global Firms from Korea and Japan unveils the strategic and operational practices that have allowed these firms to catch and surpass their competitors in North America and Europe. Based on fieldwork studies and extensive interviews with senior executives, it explains how these companies have developed and enhanced their core competencies through effective integration of product architecture, supply chain management, and IT strategy.

The book provides practical insight into changing business patterns while avoiding extensive mathematical algorithms and drawn-out theoretical descriptions. It uses cutting-edge case studies to illustrate the innovative manufacturing strategies of these rapidly emerging companies. Accessible to anyone with a basic understanding of business, it reveals the organizational processes of strategy formulation and implementation that are required for success.

Last Updated: 7/9/15