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Faculty Research Detail - Anthony Koh, Ph.D.

Faculty Detail                      

Name: Anthony Koh, Ph.D.
E-mail: Anthony.Koh@Utoledo.Edu
Office: ST 3010
Phone: 419-530-2287
Biographical Sketch 
University of Alabama, PhD, Business Administration, 1987
University of Alabama, MS, Marketing, 1981
University of Malaya, Malaysia, BS, Economics, 1970

Dr. Anthony Koh is the Interim Chair of the Department of Marketing and International Business, and an Associate Professor of Marketing and International Business at the University of Toledo. Before getting in academia, he worked as a Management Consultant with a major accounting firm in Malaysia and as Deputy Director of a department with the Malaysian Industrial Development Authority (MIDA). He served five years as the Investment and Trade Consul (also Director, MIDA Sydney) for Malaysia in Sydney, Australia. At the Alabama International Trade Center located in Tuscaloosa, Alabama, he worked as a Senior International Trade Specialist providing export counseling and assistance to small businesses. These 15 years of his career in industry focused on international trade/marketing and investment activities.

Dr. Koh teaches courses in Marketing and International Business at both the undergraduate and graduate levels. His major research interests are in the areas of international marketing and marketing strategy. His works have appeared in several publications, including International Marketing Review, Journal of Business Research, Journal of Global Marketing, Journal of the Academy of Marketing Science, International Journal of Knowledge, Culture, and Change Management, Journal of Teaching in International Business, Journal of International Business and Entrepreneurship Development, and the Journal of Electronic Commerce Research. Dr. Koh has received several distinguished awards from the University of Toledo, including the Executive MBA Distinguished Professor Award, College of Business and Innovation Simonetti Outstanding Graduate Teaching Award, University of Toledo Robert J. Schlembach Award, College of Business and Innovation Outstanding Faculty Advisor Award, and the James Brunner Award for Service. Currently, Dr. Koh also serves as the Program Chair for the Academy of International Business-U.S. Midwest Chapter.
Research Interests

International marketing and marketing strategy

Selected Publications


• Anthony C. Koh (2003), “The Malaysian Experience with ISO 9000: A Proven Quality Management System for the Global Economy,” International Journal of Knowledge, Culture, and Change Management, Volume 3 (MC03-0082-2003). (BR, R)
• Anthony C. Koh and Thuong Le, “The Practice of Ecommerce in Malaysia,” Journal of International Business and Entrepreneurship (2003). (AR, R)
• Anthony C. Koh, “Teaching Understanding Cultural Differences for Business in an Internet-Based Economy,” Journal of Teaching in International Business,Vol. 15, No. 2, 2003. (AR, R)
• Thuong T. Le and Anthony C. Koh (2002), “Managerial Perspectives on Electronic Commerce Development in Malaysia,” Electronic Commerce Research Journal, 2: 7-29. (AR, R)





Last Updated: 11/3/16