Palettes

Primary

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Midnight Blue

HEX: #003E7E

RGB: 0, 62, 126

CMYK: 100, 70, 0, 40

PMS: 294 C or 294 U

Gold

HEX: #FFD200

RGB: 255, 210, 0

CMYK: 0, 14, 100, 0

PMS: 116 C or 108 U

Secondary

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Space

HEX: #102B5F

RGB: 16, 43, 95

CMYK: 100, 85, 5, 18

PMS: 280 U

Cobalt

HEX: #134FC9

RGB: 19, 79, 201

CMYK: 85, 52, 0, 0

PMS: 2175 U

Azure

HEX: #3BB2F1

RGB: 59, 178, 241

CMYK: 53, 2, 1, 0

PMS: 298 U

Sky

HEX: #AFD5E9

RGB: 175, 213, 233

CMYK: 27, 4, 1, 1

PMS: 544 U

Stone

HEX: #CAD9E1

RGB: 202, 217, 225

CMYK: 20, 8, 7, 0

PMS: 643 U

Neutral

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Black

HEX: #2E2E2D

RGB: 46, 46, 45

CMYK: 59, 53, 56, 60

PMS:

Dark Gray

HEX: #4A4A47

RGB: 74, 74, 71

CMYK: 59, 51, 50, 19

PMS: 426 U

Medium Gray

HEX: #737571

RGB: 115, 117, 113

CMYK: 49, 40, 39, 4

PMS: 424 U

Light Gray

HEX: #BDBBB5

RGB: 189, 187, 181

CMYK: 20, 15, 16, 0

PMS: 420 U

Supporting Colors

Balancing the Palettes

The University’s midnight blue and gold are here to stay. Help these colors stay iconic by using the secondary and neutral palettes sparingly. In general, the primary palette should take up a minimum of 50% of the color of the design. The secondary palette should be around 35% and the neutral palette no more than 15%.

Utol Colorusage 01

Color Accessibility

Digital Color Combinations

These color combinations meet WCAG 2.0 Level AAA color contrast standards when used in the capacities outlined below. WCAG defines large body copy” as copy larger than 14 pt. (bold) or 18 pt. (regular).

Headlines and All Body Copy
Color Accessibility 02

Gold and Midnight Blue
#FFD200 and #003E7E

Color Accessibility 03

Gold and Space
#FFD200 and #102B5F

Color Accessibility 09

Midnight Blue and Stone
#003E7E and #CAD9E1

Color Accessibility 10

Midnight Blue and White
#003E7E and #FFFFFF

Color Accessibility 13

Space and Sky
#102B5F and #AFD5E9

Color Accessibility 14

Space and Stone
#102B5F and #CAD9E1

Color Accessibility 28

Space and Light Gray
#102B5F and #BDBBB5

Color Accessibility 15

Space and White
#102B5F and #FFFFFF

Color Accessibility 18

Cobalt and White
#134FC9 and #FFFFFF

Color Accessibility 26

Dark Gray and White
#4A4A47 and #FFFFFF

Color Accessibility 27

Black and White
#2E2E2D and #FFFFFF

Headlines and Large Body Copy
Color Accessibility 04

Gold and Cobalt
#FFD200 and #134FC9

Color Accessibility 08

Midnight Blue and Sky
#003E7E and #AFD5E9

Color Accessibility 11

Midnight Blue and Light Gray
#003E7E and #BDBBB5

Color Accessibility 12

Space and Azure
#102B5F and #3BB2F1

Color Accessibility 16

Cobalt and Sky
#134FC9 and #AFD5E9

Color Accessibility 17

Cobalt and Stone
#134FC9 and #CAD9E1

Color Accessibility 24

Medium Gray and White
#737571 and #FFFFFF

Color Accessibility 25

Dark Gray and Light Gray
#4A4A47 and #BDBBB5

Refrain from Using

Though accessible, these combinations stray from the UToledo brand. In general, avoid using black or dark gray on blue or gold.

Color Accessibility 05

Gold and Dark Gray
#FFD200 and #4A4A47

Color Accessibility 06

Gold and Black
#FFD200 and #2E2E2D

Color Accessibility 19

Azure and Black
#3BB2F1 and #2E2E2D

Color Accessibility 20

Sky and Dark Gray
#AFD5E9 and #4A4A47

Color Accessibility 21

Sky and Black
#AFD5E9 and #2E2E2D

Color Accessibility 22

Stone and Dark Gray
#CAD9E1 and #4A4A47

Color Accessibility 23

Stone and Black
#CAD9E1 and #2E2E2D