Colors
Palettes
Primary
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Secondary
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Neutral
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Supporting Colors
Balancing the Palettes
The University’s midnight blue and gold are here to stay. Help these colors stay iconic by using the secondary and neutral palettes sparingly. In general, the primary palette should take up a minimum of 50% of the color of the design. The secondary palette should be around 35% and the neutral palette no more than 15%.
Color Accessibility
Digital Color Combinations
These color combinations meet WCAG 2.0 Level AAA color contrast standards when used in the capacities outlined below. WCAG defines “large body copy” as copy larger than 14 pt. (bold) or 18 pt. (regular).
Headlines and All Body Copy
Headlines and Large Body Copy
Refrain from Using
Though accessible, these combinations stray from the UToledo brand. In general, avoid using black or dark gray on blue or gold.