On June 16, 1997, President Bill Clinton issued a challenge to everyone throughout the country to participate in discussions on race and ethnic relations. He said that ending affirmative action is a mistake and he cited the drop in enrollment of African American students at the University of California as an example of that and other mistakes being made at institutions throughout the country. Consequently, dialogue is taking place in the legislature, at universities, in churches, local taverns and in our homes. The tone of these discussions range from curiosity and hopefulness to anger and resentment. Confusion abounds and the question of why we are still talking about race relations, affirmative action or cultural competence deserves to be answered. However this question must be answered in the context of who is asking the question. The problem is that everyone has acculturated or assimilated into mainstream society at different levels and most of us don't understand how our personal perceptions of health, healing, relationships and problem solving have been influenced by our cultural histories. We don't understand how our culture has shaped our behavior, values, way of thinking and world view. Therefore, in order to discuss an emotionally power-packed subject such as race/ethnicity, it is extremely important that each of us work toward becoming "capable of functioning effectively in the context of difference"(cultural competence). The more culturally competent we become, the more each of us will be in a better position to: Understanding the Difficulties in Discussing Difference According to the Los Angeles Times, "minorities are the majority in 2,000 areas across the country and in six of the eight cities with more than one million people (New York, Detroit, Houston, Dallas Chicago, Los Angeles)." By the year 2000, racial and ethnic minorities will have grown seven times faster than the white population. In the next century Black, Asian and Latino/Hispanic Americans together will be a larger population than white Americans. Consequently, companies, agencies and organizations who not only recognize that the "browning of America" has already begun but who are also positioning themselves to take advantage of the changing demographics within the marketplace will be more productive and profitable than their competitors. Becoming more culturally competent organizationally and learning how to manage diversity is no longer just a moral or social issue but an economic issue as well. Employers also need to reflect the population that they serve in order to ensure their financial success and survival. The better a company understands its customer base, the more capable the employer will be in appropriately positioning advertising, adapting products and services, and ultimately, winning new markets. Segmentation is the name of the marketing game and organizations that effectively segment the market are reaping the benefits. It is estimated that African Americans spend at least $400 billion dollars annually and that older Americans now control more than 50 percentof the nation's discretionary income—more than $800 billion dollars annually, according to Gannett Corporation. General Motors has targeted Asian consumers as individuals they would like to sell more cars and trucks to because if they don't, the competition will. Finally, the employer that tries to create an environment where everyone can perform to their highest level of potential sends the message that inclusivity is valued by the organization. Employees usually give their best when the work environment is warm, inviting and comfortable. Thousands of employers have indicated that when employees feel accepted and included their commitment increases, their tenacity grows and their resilience endures. Team work improves, there is less conflict and greater patience with different norms. If we accept Presidents Clinton's challenge and apply these, and other, elements of cultural competence, then hopefully, we can help others to stop looking at differences as being deficits. Written by: Samuel H. Hancock, Ed.D. |