University Marketing and Communications

Students, Faculty, and Staff

Campus departments, student organizations and external groups frequently purchase merchandise that use University symbols, logos, and marks. Since these items are an extension of the University brand, and just as there are standards for print material, there are standards for items available for retail sale or for use by organizations.

Only campus departments and student organizations that are officially recognized by or are part of the University are allowed to use Toledo logos, symbols and trademarks in conjunction with their names, and in doing so, must have approval prior to use.

Only licensees who are under contract with Learfield Licensing Partners, the University’s licensing agency, can produce Toledo products. It is to a department’s or a group’s advantage to use licensees registered with Learfield Licensing Partners, as they are most familiar with what is allowed, can save areas time, money, and effort due to the expertise, and can help expedite approvals and details. Toledo licensees pay for the right to produce items, so they carry appropriate liability insurance, know our policies concerning appropriate use of trademarks, can often create designs that will be approved, know whom to contact at Toledo regarding questions and approvals, and take care of submitting royalties for university use.

Last Updated: 4/8/19