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Promoting your brand using today's social media technology

October 22, 2013

On the October, 2013 edition of "The Relevant University," host Larry Burns, vice president for external affairs at The University of Toledo, examines how organizations are adapting to get their messages out through integrated marketing and branding in response to technology changing the ways we communicate.

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In this month's episode:


Detroit Red Wings logoRob Mattina, vice president of marketing for the Detroit Red Wings, talks about how the team connects with fans in Hockeytown.

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Down with Detroit logoPatrick Duggan, co-founder of the web site Down with Detroit, discusses a true “grass roots” marketing approach for its Motor City apparel.

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Capital One Mascot Challenge logoPatrick Mendoza, senior manager of external communications for Capital One, shares the fun branding opportunities of the Capital One Mascot Challenge.

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PRWeek logoLindsay Stein, a senior reporter with PRWeek, explains the latest trends in the public relations industry.

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Last Updated: 6/26/15