Programs
MAJORS
MARKETING ADVISOR: PROFESSOR ainsworth bailey
The marketing specialization provides the student with the skills to make decisions about product design and quality, pricing, channels of distribution, advertising, and personal selling in ways that enhance consumer satisfaction and further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions.
PROFESSIONAL SALES ADVISOR: PROFESSOR ELLEN PULLINS
The professional sales major trains students for distinguished careers in business-to-business selling.
Click here to view The Edward H. Schmidt School of Professional Sales website.
MINORS
minors for business students advisor: professor ainsworth bailey
- Digital Marketing
- Electronic Commerce
- International Business
- Marketing
- Professional Sales
minors for non-business students
- E-Business & Information Technology
- International Business
- Professional Sales